The quickest way to rename your Facebook business page

To change your Facebook business page name, go to your page, click the three-dot menu at the top right, select Edit Page Info, then click the pencil icon next to your page name and type the new name. Facebook will ask you to confirm the change. The new name appears when ready, though it may take a few minutes to update everywhere on the platform.

You can change your page name as often as you want, but Facebook limits how frequently you can do it — typically once every 28 days if you have made a recent change. If you have never changed your page name before, you should be able to do it right away.

The process is the same whether you manage the page from a computer or the Facebook mobile app, though the menu locations differ slightly on mobile.

Key Takeaways

  • Access the page name change through the three-dot menu and Edit Page Info, not through general account settings.
  • Facebook enforces a 28-day waiting period between name changes once you have made your first change.
  • Your page URL (the web address) does not change when you rename the page, so old links to your page still work.
  • If your page name violates Facebook's naming rules, the change will be rejected and you will see an error message explaining why.

Step-by-step instructions for desktop

Open Facebook and navigate to your business page. At the top of the page, you will see your page name and a three-dot menu icon to the right of it. Click that menu icon.

From the dropdown, select Edit Page Info. This opens a panel on the left side of your screen showing your page details. Look for your page name at the top of this panel. You will see a pencil icon next to it — click that icon to edit.

A text field will appear with your current page name highlighted. Delete the old name and type your new one. Click outside the field or press Enter to save. Facebook will show a confirmation dialog asking you to verify the change. Click Change Page Name to confirm.

How to rename on the Facebook mobile app

Open the Facebook app and tap the menu icon (three horizontal lines) at the bottom right of your screen. Scroll down and tap Pages, then select your business page from the list.

At the top of your page, tap the three-dot menu icon. Scroll down in the menu that appears and tap Edit Page. On the next screen, tap the field that shows your page name. Edit the text and tap Save at the top right. Confirm the change when prompted.

What happens to your page URL and old links

Your page's web address — the URL that appears in the browser — stays the same when you change the page name. If someone bookmarked your old page or shared a link to it, that link will still work and will direct them to your page under the new name.

This is different from changing your page's username (the custom URL you can set up separately). The username is optional and is a shorter web address you can create. Changing the page name does not affect the username, and changing the username does not affect the page name.

Reasons Facebook might reject your new page name

Facebook has rules about what business page names can contain. The platform will reject a name if it includes excessive symbols, numbers that do not belong there, or words that violate its community standards. Names that impersonate a real person or organization, or that are misleading about what your business does, are also rejected.

If your change is rejected, Facebook will show an error message explaining which rule your proposed name breaks. Common issues include using too many special characters, including a website URL in the name, or using a name that is too similar to another page's name. Adjust your name to follow the rules and try again.

The 28-day waiting period between changes

After you change your page name for the first time, Facebook prevents you from changing it again for 28 days. This limit resets each time you make a change, so if you change your name on January 15, you cannot change it again until February 12.

If you try to change your name before the 28 days have passed, you will see a message telling you when you can make the next change. There is no way to bypass this waiting period — it applies to all pages equally.

Changing your page name versus your username

Facebook pages have two separate identifiers: the page name (what appears at the top of your page and in search results) and the username (the custom web address). You can change the page name as described above. To change your username, go to Edit Page Info, scroll down to the Username field, and click the pencil icon next to it.

Usernames have their own rules and restrictions. You can only set a username if your page has at least 25 followers, and you can only change it once every 28 days as well. The username must be between 5 and 50 characters and can include letters, numbers, periods, and underscores.

Frequently Asked Questions

Will changing my page name affect my followers or messages?

No. Your followers stay on your page, and all your messages and conversation history remain intact. The page itself does not change — only the name that appears to other people.

Can I change my page name back to what it was before?

Yes, but you have to wait 28 days after your last change. If you changed your name on January 15 and want to change it back, you can do so on February 12 or later. You can change it to any name that follows Facebook's naming rules.

What if someone else has already taken the name I want?

Facebook allows multiple pages to have the same name. You can use a name even if another page uses it. However, your page will be distinguished by your username (if you have set one) and by your profile picture and description in search results.

Does changing the page name change my page's web address?

No. Your page's main web address stays the same. If you set up a custom username, that also stays the same. Only the display name changes.

How long does it take for the new name to show up everywhere?

The name change appears on your page when ready. It may take a few minutes to update in search results, on other people's feeds, and in Facebook's messaging system, but this usually happens within 5 to 10 minutes.