Where to find the name change option on Facebook

To change your business page name on Facebook, go to your page and click the Settings button in the top right corner. From there, select General from the left menu. You'll see a section labeled Page Name with your current name displayed. Click the pencil icon next to it to edit.

Facebook will open a text field where you can type your new page name. The field shows how many characters you've used — Facebook allows up to 255 characters for a page name. Type your new name exactly as you want it to appear, then click Change Name to save.

Key Takeaways

  • Access the page name field through Settings > General, then click the pencil icon next to your current name.
  • You can change your page name once every 60 days, so plan ahead if you need multiple changes.
  • Facebook reviews name changes to make sure they don't violate community standards — approval usually takes a few hours to a day.
  • Your page URL may not update when ready after a name change, but the visible name on your page will change right away.
  • If your change is rejected, Facebook will send you a message explaining why and you can try again with a different name.

Understanding the 60-day waiting period

Facebook limits how often you can change your business page name — you can only do it once every 60 days. This means if you changed your name last month, you'll have to wait until the 60-day window closes before you can change it again. The timer starts from the date of your last successful name change, not from when you attempted a change that was rejected.

If you're locked out of changing your name because of this waiting period, Facebook will tell you exactly when you'll be able to change it again. Plan your name changes carefully, especially if you're rebranding or correcting a mistake. If you made an error and need to change it sooner, you may be able to contact Facebook support, though they don't always override the 60-day rule.

What Facebook will and won't approve

Facebook reviews all page name changes to make sure they follow community standards. Your new name cannot include excessive symbols, numbers, or special characters used as decoration. Names that impersonate other businesses, public figures, or organizations will be rejected. Similarly, names that look like they're trying to trick people into thinking your page is official or verified when it isn't will not be approved.

Avoid names with all capital letters, repeated characters (like "PIZZA PIZZA PIZZA"), or misleading claims about what your business does. If your name change gets rejected, Facebook sends a message explaining which rule it violated. You can then submit a different name. Most rejections happen because of impersonation attempts or misleading formatting rather than the actual business name itself.

How long approval takes and what to expect

After you submit your new page name, Facebook usually reviews it within a few hours to one business day. During this time, your page still displays the old name publicly. Once approved, the new name appears when ready on your page, in search results, and on your profile if the page is linked to your personal account.

If your change is approved, you'll see a notification confirming it. If it's rejected, you'll get a message with the reason and a link to try again. You don't have to wait the full 60 days between a rejected attempt and your next try — you can submit a new name right away. Keep submitting different names until one gets approved, as long as you're following the guidelines.

What happens to your page URL and links

Your page's web address (URL) may not change when ready when you change your page name. Facebook sometimes keeps the old URL working for a while, especially if people have shared links to your page. However, your page will also get a new URL that matches your new name. Both URLs will direct people to your page, so old links won't break.

If you've shared your page URL in other places — on your website, in email signatures, or in ads — those links will still work even after you change the name. However, it's a good idea to update those links to the new URL when you get a chance, since the new URL will be more recognizable to people visiting your page. You can find your current page URL by clicking the About section on your page.

Changing your page name vs. your username

Your page name and your page username are two different things. The page name is what people see when they visit your page — it's the large text at the top. The username is the short handle that appears in your page URL, like facebook.com/yourpagename. When you change your page name through Settings, you're only changing the display name, not the username.

If you want to change your username as well, you'll need to go to Settings > General and look for the Username section separately. Usernames have their own rules and limitations — you can only change it once, and it must be at least 5 characters long. Most people keep their username the same even when they rebrand their page name, since changing the username breaks all existing links to your page.

Troubleshooting a rejected name change

If Facebook rejects your name change, the most common reason is that it looks like you're trying to impersonate another business or public figure. Check that your new name doesn't match or closely resemble any well-known brand or person. Remove any symbols or numbers that aren't part of your actual business name — Facebook sees excessive decoration as a red flag.

If your name includes a location or descriptor (like "John's Pizza - Brooklyn"), make sure it's accurate and not misleading. Avoid all-caps formatting and repeated words. If you're still unsure why your name was rejected, try a simpler version of your business name without extra words or symbols. Once you submit a new name that follows the guidelines, it should be approved within a day.

Frequently Asked Questions

Can I change my page name more than once every 60 days?

No, Facebook enforces a 60-day waiting period between name changes. You'll have to wait the full 60 days from your last successful change before you can change it again. If you need to change it sooner due to a serious error, you can contact Facebook support, but they don't always make exceptions.

Will my followers see the name change notification?

Your followers won't get a specific notification about the name change, but they may see it if they visit your page. The new name appears when ready once it's approved. If your page is very active, the name change might get buried in the feed quickly.

What if I want to change my page name back to the old one?

You can change your page name back to a previous name, but you still have to wait 60 days from your last change. If you made a mistake and want to revert quickly, contact Facebook support and explain the situation — they may be able to help, though it's not may provide.

Does changing my page name affect my ads or promotions?

Your ads will continue to run normally after a name change. The ads will display your new page name to people who see them. If you have any promotions or special offers running, they won't be interrupted by the name change.

Can I use special characters or emojis in my page name?

Facebook allows some special characters, but not excessive decoration. Emojis are generally not allowed in page names. Stick to letters, numbers, spaces, and basic punctuation like hyphens or apostrophes. If you try to use too many symbols, Facebook will reject the name.