The fastest way to rename your Facebook business page

You can change your Facebook business page name directly from the page settings menu in about two minutes. Go to your business page, click the settings icon (gear symbol) in the top right, select Settings and Privacy, then Settings. In the left menu, click General, find the Page Name field, type your new name, and click Save Changes. Facebook will process the change when ready in most cases.

The name change appears across your page, in search results, and in people's feeds within minutes. Your page URL (the web address) stays the same unless you manually change it separately, so existing links to your page continue to work.

Key Takeaways

  • You can change your page name from Settings > General > Page Name without waiting for Facebook approval.
  • Your page URL remains unchanged unless you edit it separately in the Username field, so old links still reach your page.
  • If you change your page name more than once in a short period, Facebook may temporarily lock the name field to prevent spam.
  • Changing your page name does not affect your followers, posts, or page history—everything stays attached to your page.
  • If you want a completely different page identity, creating a new page and redirecting followers is sometimes clearer than renaming.

Where to find the page name setting

Open your Facebook business page and look for the settings icon in the top right corner—it looks like a gear or cog. Click it and select Settings and Privacy from the dropdown menu, then click Settings again. This opens your page settings dashboard.

On the left side, you will see a menu with options like General, Messaging, and Templates. Click General. Scroll down until you see the Page Name field. This is where your current page name appears. Click into the field, clear the old name, type your new one, and click the Save Changes button below it.

What happens to your page URL and links

Your page's web address (URL) does not change automatically when you rename your page. If your current URL is facebook.com/youroldname, it stays that way even after you change the page name. This is actually helpful—any links people shared, bookmarks they saved, or ads pointing to your old URL will still work.

If you want to change your URL to match your new page name, you can do that separately in the same Settings > General section. Look for the Username field. You can only change your username once every 60 days, and it must be at least 5 characters long. Facebook will tell you if the username you want is already taken.

Restrictions and waiting periods

Facebook does not require approval for most page name changes, so the update happens right away. However, if you change your page name multiple times within a short period—usually more than once in a few days—Facebook may temporarily prevent you from making another change. This is a spam-prevention measure. If you hit this limit, wait a few days before trying again.

You cannot use a name that violates Facebook's policies, such as names that impersonate someone else, include excessive symbols or numbers meant to confuse, or contain hate speech. If you try to save a name that breaks these rules, Facebook will reject it and explain why.

How renaming affects your followers and content

Changing your page name does not remove any followers, delete posts, or reset your page history. Everyone who followed your old page name automatically sees the new one. Your posts, photos, reviews, and all other content stay exactly where it is. The change is purely cosmetic—it updates the label on your page without touching anything underneath.

If you have a large following or a well-known page, your followers may notice the name change in their notifications or when they visit your page. Some businesses send a post explaining the rebrand so followers understand why the name changed. This is optional but can help prevent confusion.

When to create a new page instead of renaming

If you are making a major business pivot—changing from one type of service to another, splitting a business, or moving to a completely different brand—sometimes creating a new page is clearer than renaming. A new page lets you start fresh with a clean posting history and new followers who are interested in your current business.

If you decide to create a new page, you can add a link to it from your old page and ask followers to move over. You can also use your old page to direct traffic to the new one for a period of time. This approach works better than renaming if your old page name is strongly associated with a previous business identity that you want to leave behind.

Troubleshooting a name change that will not save

If you click Save Changes and nothing happens, first check that you have admin access to the page. Only page admins can change the page name. If you are an admin and the save button still does not work, try refreshing the page and logging in again. Sometimes a browser cache issue prevents the change from going through.

If the name you entered is rejected, Facebook will show an error message explaining why. Common reasons include the name being too similar to another page, containing symbols that are not allowed, or being flagged as spam. Try a different name or remove special characters and try again. If you believe Facebook rejected a legitimate name by mistake, you can report the issue through the Help Center.

Frequently Asked Questions

Does changing my page name affect my Facebook ads or ad account?

No. Your ad account and any running campaigns stay connected to your page regardless of the name change. The ads will display with your new page name to viewers, but the account itself is not disrupted. You do not need to pause or restart any campaigns.

Can I change my page name back to what it was before?

Yes. There is no limit on how many times you can change your page name, but if you change it too frequently (more than once every few days), Facebook may temporarily lock the field. If you need to revert to an old name, wait a few days and try again.

Will my followers be notified when I change the page name?

Your followers will see the new name the next time they visit your page or see your posts in their feed, but Facebook does not send a notification about the name change itself. If you want followers to know about the rebrand, post an announcement on your page explaining the change.

What if someone else has already taken the name I want?

Facebook will not let you use a name that is already in use by another page. If the name you want is taken, try adding a descriptor (like your city or a number) or choose a different name. You can also check if the page using that name is still active—if it has been inactive for a long time, you might contact Facebook to report it.

Can I change my page name if I have a verified badge?

Yes. Your verified badge stays with your page even after you rename it. The verification is tied to your page identity, not to the specific name, so the badge will display next to your new name automatically.