You can change your Facebook business page URL once every 30 days through the page settings menu

Facebook lets you set a custom URL for your business page — the short web address that appears in your page link instead of a long number string. You change it in the page settings under the "Page Info" section. The process takes about two minutes, but Facebook enforces a 30-day waiting period between changes, so plan ahead if you need to switch it again later.

Your page must meet two requirements before you can set a custom URL: it needs at least 25 followers, and your account must have a confirmed name and profile picture. If you do not meet these yet, focus on getting followers first — the 25-follower threshold is the main blocker for new pages.

Key Takeaways

  • Your Facebook business page must have at least 25 followers and a confirmed account name before you can create or change a custom URL.
  • You change the URL by going to Settings, clicking "Page Info," finding the web address field, and entering your new custom URL.
  • Facebook enforces a 30-day waiting period between URL changes, so you cannot switch it again for a month after you make a change.
  • Custom URLs can contain letters, numbers, periods, and hyphens, but Facebook will reject names that are too similar to existing pages or that violate their policies.

Step-by-step process to change your page URL

Start by opening your Facebook business page and clicking the three-line menu icon in the top right corner. Select "Settings and privacy," then choose "Settings" from the dropdown menu. This takes you to the main settings page for your business page.

Once you are in Settings, look for the left sidebar menu and click "Page Info." Scroll down until you find the section labeled "Web Address" or "URL." Click the pencil icon next to your current URL to edit it. Type in your new custom URL — it can contain letters, numbers, periods, and hyphens. Facebook will show you a preview of what the full link will look like. Click "Save" when you are done.

Facebook will confirm the change when ready if the URL is available and follows their naming rules. If the URL is taken or violates their policies, you will see an error message telling you why. Try a different variation — adding a number, hyphen, or descriptor word often solves the problem.

What names Facebook will and will not accept

Facebook rejects custom URLs that are too similar to existing pages, trademarked names, or names of public figures. They also block URLs that contain profanity or that impersonate government agencies, nonprofits, or well-known brands. The system checks these rules automatically when you try to save, so you will know right away if your choice does not work.

Names that work best are short, descriptive, and specific to your business. If your business name is "Sarah's Bakery," a URL like "sarahsbakery" or "sarahsbakery.local" is straightforward. If that is taken, try "sarahsbakery2024" or "sarahsbakery.shop." Avoid generic words like "business" or "store" — they are more likely to be taken and do not tell people what you do.

The 30-day waiting period between changes

Once you change your URL, you cannot change it again for 30 days. This rule applies whether you are changing it for the first time or the fifth time. Facebook enforces this to prevent people from rapidly switching URLs to evade policy violations or to confuse followers.

If you realize you made a mistake right after changing your URL, you have to wait the full 30 days before you can fix it. This is why testing your new URL before you save it — by looking at the preview Facebook shows — is worth the extra 10 seconds. Write it down or share it with a colleague to make sure it looks right and is straightforward to spell.

What happens to your old URL after you change it

Your old custom URL becomes available for someone else to claim after you stop using it. Facebook does not reserve it for you, and there is no grace period. If you think you might want to go back to an old URL later, you should not change it — instead, create a new page or use a redirect.

Any links you shared that pointed to your old URL will stop working. Before you change your URL, search your website, email newsletters, and social media posts for links to your old page address. Update them to point to your new URL so people do not land on a broken link. This is especially important if you have been promoting your page for a while.

Troubleshooting: URL change not saving or showing an error

If Facebook will not let you save a new URL, the most common reason is that the name is already taken or too similar to an existing page. Try adding a number, location, or descriptor word to make it unique. Another reason is that your page does not yet have 25 followers — if you are below that threshold, focus on getting followers first.

If you see an error message that says the URL violates Facebook's policies, it usually means the name contains profanity, impersonates a public figure or brand, or is flagged as spam. Read the error message carefully — it often tells you exactly why the URL was rejected. Choose a different name that is more specific to your actual business.

If the Settings page is not loading or the "Page Info" section is not showing, try clearing your browser cache and logging out and back in. If you are using the Facebook mobile app, switch to the desktop version of Facebook in your browser — the mobile app sometimes has display issues with the settings menu.

How to promote your new URL once it is live

After you change your URL, update all the places where you list your page address. This includes your website, email signature, Google Business Profile, Instagram bio, LinkedIn profile, and any printed materials. The sooner you start using the new URL consistently, the sooner people will remember it and find you.

If you have a large following, consider posting on your page to let people know about the change. A straightforward post like "We have a new page address — find us at facebook.com/yournewturl" helps followers bookmark the new link. You can also add the new URL to your page description and pinned post so it is visible to anyone visiting your page for the first time.

Frequently Asked Questions

Can I change my Facebook business page URL more than once?

Yes, but only once every 30 days. After you change your URL, you must wait a full month before you can change it again. Plan your URL carefully before you save it, since you cannot undo the change quickly.

What if someone else takes my old URL after I change it?

Facebook does not hold old URLs in reserve. Once you stop using a custom URL, anyone else can claim it. If you think you might want to use an old URL again, do not change it — create a new page instead or use a redirect on your website.

Do I need a certain number of followers to change my URL?

Yes. Your page must have at least 25 followers and a confirmed account name and profile picture before Facebook will let you set a custom URL. If you are below 25 followers, focus on getting more followers first.

Will changing my URL break links that people shared?

Yes. Any links pointing to your old URL will no longer work. Before you change your URL, search your website, emails, and social media for old links and update them to the new address.

Can I use spaces or special characters in my custom URL?

No. Facebook custom URLs can only contain letters, numbers, periods, and hyphens. Spaces and other special characters are not allowed. If you want to separate words, use a hyphen or period instead.