The quickest way to rename your Facebook page
To change your Facebook page name, go to your page, click Settings in the top menu, select General from the left sidebar, and look for the Page Name field. Click the pencil icon next to your current name, type the new name, and click Save Changes. The change takes effect when ready.
Facebook allows you to change your page name once every 60 days. If you changed it recently and see a message saying you must wait, you will need to come back after that 60-day window closes. There is no way to speed this up or request an exception.
The process is the same whether you manage a business page, community page, or personal brand page. You do not need to be the page creator — any admin with full control permissions can make this change.
Key Takeaways
- You can change your page name from Settings > General > Page Name, and the change shows up right away.
- Facebook enforces a 60-day waiting period between name changes, and you cannot bypass this limit.
- Any page admin with full control permissions can rename the page — you do not have to be the original creator.
- If your new name violates Facebook's naming rules, the save will fail and you will see an error message explaining why.
- Changing your page name does not change your page URL unless you manually update it in the URL settings.
What happens to your page URL when you rename
Your page's web address (URL) does not change automatically when you rename the page. If your old URL was facebook.com/oldpagename, it stays that way even after you rename to something new. This is actually useful because your followers can still find you at the old link.
If you want your URL to match your new page name, you can change it manually in Settings > General > Page Address. Facebook lets you change your custom URL once every 60 days, just like the page name. Keep in mind that once you change a custom URL, the old one becomes available for anyone else to claim after a waiting period.
For pages without a custom URL yet, Facebook automatically generates one based on your page name. You can claim a custom URL in the same Settings > General section if your page meets Facebook's requirements (usually 25 followers and a few days of activity).
Facebook's naming rules and what will get rejected
Facebook has specific rules about what you can name a page. Your page name cannot include excessive symbols, numbers, or characters that look like they are trying to impersonate someone else. Names like "Facebook Official" or "Mark Zuckerberg" will be rejected if you are not actually that person or organization.
Avoid names with repeated characters (like "BBBBBakery"), all caps (unless it is a legitimate acronym), or misleading claims about what your page is. If you run a local bakery, you cannot name it "National Bakery Association" or something that makes it sound like an official body it is not.
If your name change is rejected, Facebook shows you a message explaining which rule you broke. The most common reason is that the name looks like it is impersonating a public figure or brand. Try a name that is clearly yours — add your location, a descriptor, or your actual business name to make it distinct.
Changing your page name on mobile devices
The process on Facebook's mobile app is nearly identical to the desktop version. Open your page, tap the three-line menu (hamburger icon) at the bottom right, scroll down and tap Settings, then tap General. Find Page Name, tap it, enter your new name, and tap Save.
Some users report that the mobile app occasionally lags when saving changes. If your new name does not appear after tapping Save, wait 30 seconds and refresh the page. If it still has not changed, try the process again or use the desktop version of Facebook instead.
Make sure you are logged in as an admin with full control permissions. If you are a moderator or editor on the page, you will not see the Settings option at all, and you will need to ask a full admin to make the change.
What admins and followers see when you rename
When you change your page name, all admins on the page get a notification that the name was changed and who changed it. This appears in the page's activity log, so there is a record of when the change happened and which admin made it.
Your followers see the new name the next time they visit your page or see a post from you in their feed. Facebook does not send them a notification about the name change — they straightforward notice it has been updated. If your page has a large following, some people may not realize the name changed for weeks.
If you are worried about followers losing track of you, post an announcement on your page explaining the name change and why you made it. This is especially important if you changed your page name significantly — for example, from a personal name to a business name.
Troubleshooting a name change that will not save
If you click Save and nothing happens, or you see an error message, the most common cause is that your new name violates Facebook's naming rules. Read the error message carefully — it usually tells you exactly what the problem is. Common issues include symbols, numbers, or language that looks like impersonation.
Another reason the change might not save is that you do not have admin permissions. Only page admins with full control can rename a page. If you are a moderator or editor, ask a full admin to make the change for you. You can check your role by going to Settings > Roles and looking at your name in the list.
If you are an admin and the change still will not save, try clearing your browser cache and logging out, then logging back in. Sometimes Facebook's servers take a moment to sync permissions. If the problem persists after 24 hours, you can report the issue through Facebook's Help Center, though Facebook does not always respond to technical issues quickly.
The 60-day waiting period and what it means
Facebook's 60-day rule means you can only change your page name once every two months. This rule applies to each page separately — if you manage multiple pages, each one has its own 60-day timer. The timer starts from the moment you save your last name change, not from when you first tried to change it.
If you made a mistake and want to change the name back when ready, you cannot. You have to wait the full 60 days. This is why it is worth taking a moment to think through your new name before you save it. Once you click Save, you are locked in for two months.
The 60-day rule also applies to custom URLs. If you change both your page name and your custom URL on the same day, each one uses up its own 60-day window. You could theoretically change your page name, wait 60 days, change your URL, wait another 60 days, and then change your page name again.
Frequently Asked Questions
Can I change my page name if I just created the page?
Yes. There is no waiting period before your first name change. You can rename a brand-new page when ready. The 60-day rule only kicks in after you have made your first change.
What if someone else already has the name I want?
Facebook allows multiple pages to have the same name as long as they are different pages (different URLs). You can name your page the same thing as another page. However, if your name is too similar to a well-known brand or public figure, Facebook may reject it as impersonation.
Does changing my page name affect my followers or their notifications?
No. Your followers stay subscribed to your page, and they will not be unsubscribed because of a name change. They also will not receive a notification about the change — they will only see it when they visit your page or see your posts in their feed.
Can I change my page name if I am not the page creator?
Yes, as long as you are a page admin with full control permissions. The page creator does not have special rights to rename — any full admin can do it. Check your role in Settings > Roles to confirm you have full control.
What if my page name change was rejected for impersonation?
Try a name that clearly identifies who you are or what your business is. Add your location, a descriptor, or your actual business name. For example, instead of "Apple," use "Apple Orchard Maine" or "Apple Repair Services Boston." If you represent an official organization, you can request verification through Facebook's verification process, which may help you use the official name.