You can change your Facebook page URL once per year through the page settings

Facebook lets you pick a custom URL for your page — the web address people use to find you directly. Instead of a long string of numbers, your page can be facebook.com/yourpagename. You change this through the page settings menu, and Facebook allows one change per year. The process takes about two minutes and takes effect when ready.

Before you change it, understand that the old URL stops working once you switch. Anyone who bookmarked or shared the old link will see an error. You cannot revert to a previous URL for a full year, so choose carefully. If your page is brand new or has very few followers, now is the time to make this change.

Key Takeaways

  • You must have at least 25 followers on your page before Facebook lets you create a custom URL.
  • The page URL you choose must be between 5 and 50 characters, contain no spaces, and cannot include certain words Facebook reserves.
  • Once you change your URL, the old one becomes unavailable and you cannot change it again for a full year.
  • The change takes effect when ready, so update any links on your website, business cards, or social media profiles right away.

Check that your page meets the requirements

Facebook has two hard requirements before you can create a custom URL. Your page must have at least 25 followers, and your account must have a confirmed name and profile picture. If you just created the page, wait a few days and invite people to follow it until you hit 25.

The page also needs to have been active for at least 14 days. This is a safety measure to prevent spam accounts from grabbing popular names. If you created the page recently, you may need to wait before the option appears in settings.

Open your page settings and find the URL section

Go to your Facebook page (not your personal profile). Click the three-line menu icon in the top right corner, then select Settings and privacy, then Settings. On the left side, you will see a menu with options like "General," "Messaging," and "Notifications." Look for Page info or Basic info — the exact name varies depending on your device and which version of Facebook you are using.

Once you click into that section, scroll down until you see a field labeled Facebook Page URL or Username. Next to it, you will see an Edit button or a pencil icon. Click that to open the editing window.

Choose and enter your new URL

The URL you pick must follow these rules: it can be 5 to 50 characters long, it cannot contain spaces or special characters (hyphens and underscores are usually allowed), and it must be unique — no one else can already have it. Facebook will tell you when ready if the name is taken or breaks the rules.

Keep it short, straightforward to spell, and related to your page name or business. Avoid numbers and underscores if you can, because people often mistype them when you say the URL out loud. For example, "facebook.com/bakery" is better than "facebook.com/bakery_2024" because it is simpler to remember and share.

Type your choice into the field and click Review or Save. Facebook will confirm the change and show you the new URL. The old URL will stop working when ready.

Update your links and tell people about the change

Once the URL is live, search your website, email signature, and business materials for the old page link and replace it with the new one. If you have posted the old URL on other social media profiles, update those too. The old link will not redirect to the new one — it will straightforward show an error page.

Consider posting on your page to let followers know about the change, especially if the page has been around for a while. A straightforward post like "We have a new, easier-to-remember page URL: facebook.com/yourpagename" helps people find you if they try the old address and get stuck.

What to do if your desired URL is already taken

If the name you want is taken, you have a few options. You can add a word before or after it — for example, "official_bakery" instead of "bakery," or "bakery_shop" instead of "bakery." You can also try a number, though this makes the URL less memorable. Search for similar names that are still available and pick the closest match.

If a major brand or public figure has the URL you want, you cannot claim it. Facebook does not transfer URLs between pages, even if the original page is inactive. Your best option is to choose something distinctive to your business that people will still recognize.

Common mistakes to avoid

Do not change your URL on a whim. You are locked into it for a full year, so take time to think about whether the name still fits your page. If you rebrand your business or change your page's purpose, you may regret the URL choice.

Do not forget to update your website and other profiles. Many people change the Facebook URL but leave the old link everywhere else, which confuses visitors. Set a reminder to check your website, Google Business profile, Instagram bio, and any printed materials within a week of making the change.

Do not use special characters or numbers unless absolutely necessary. "facebook.com/bakery" gets shared and remembered far more often than "facebook.com/bakery_2024" or "facebook.com/bakery123."

Frequently Asked Questions

What happens to the old URL after I change it?

The old URL stops working when ready and shows an error page. It does not redirect to your new URL. Anyone who tries to visit the old link will not find your page, so update all your links as soon as the change takes effect.

Can I change my URL more than once a year?

No. Facebook allows one URL change per year. If you change it and then want to switch again, you must wait 12 months from the date of your last change. Plan carefully before you make the switch.

Do I need a certain number of followers to change my URL?

Yes. Your page must have at least 25 followers before Facebook lets you create a custom URL. If you are below that, invite people to follow your page until you reach 25, then the option will appear in your settings.

Can I use spaces or special characters in my URL?

No. URLs cannot contain spaces. Most special characters are also blocked, though hyphens and underscores usually work. Stick to letters and numbers for the clearest, easiest-to-share URL.

What if someone else takes the URL I want before I change mine?

You cannot reserve a URL in advance. If you wait too long and someone else claims the name, you will have to choose something different. If it is a common word or brand name, act quickly to find it.