You can change your Facebook page's web address once every 30 days

Facebook lets you change the web address (also called a username or vanity URL) for your page through your page settings. The address is the part that comes after facebook.com/ — so if your page is facebook.com/mybakery, "mybakery" is what you're changing. You can do this yourself in a few minutes without contacting Facebook support, but there are limits: you can change it only once every 30 days, and the new address must not already be taken by another page or person.

The process works the same whether you manage a business page, community page, or creator page. You'll need to be an admin of the page, and you should know that changing the address doesn't affect your page's followers, posts, or history — everything stays the same, just at a new web address.

Key Takeaways

  • Go to your page settings, find the "Page Address" field under the "Basic" section, and click the pencil icon to edit it.
  • Your new address must be at least 5 characters long, can't contain spaces, and can't already belong to another Facebook page or profile.
  • You can change your page address once every 30 days, and the change takes effect when ready.
  • Changing your address doesn't delete your page or lose your followers — all your content and history stay intact.
  • If the address you want is taken, you'll see an error message; you can either choose a different address or wait to see if the other page becomes inactive.

Step-by-step: changing your page address in settings

Start by going to your Facebook page (not your personal profile). At the top of the page, look for the three horizontal lines (the menu icon) or click "Settings" if you see it directly. From the menu, select "Settings and Privacy," then "Settings."

In the left sidebar, click "Basic Information." Scroll down until you see the "Page Address" field. This shows your current web address. Click the pencil icon next to it to edit. Type your new address in the box that appears. Facebook will check in real time whether the address is available — if it's taken, you'll see a red X and a message saying the address isn't available. If it's free, you'll see a green checkmark.

Once you see the green checkmark, click "Save Changes" or "Confirm" (the button label varies slightly by device). The change takes effect right away. Your old address will no longer work, so if you've shared it anywhere, update those links.

Rules for your new page address

Facebook has specific rules about what characters and length your new address can have. Your address must be at least 5 characters long and can contain letters, numbers, periods, and underscores — but not spaces or most special characters. If you try to use a space or a symbol like @ or #, Facebook will reject it.

The address is case-insensitive, meaning Facebook treats "MyBakery" and "mybakery" as the same address. You also can't use certain reserved words that Facebook has set aside — for example, you can't create an address called "facebook" or "help." If you try, you'll get an error message telling you the address is unavailable.

Your new address can't match any existing Facebook page, profile, or group. If someone else already has the address you want, you'll need to choose something different. There's no waiting list or way to claim an address that's currently in use.

What happens if the address you want is already taken

When you type an address that's already taken, Facebook shows a red X and tells you the address isn't available. At that point, you have two choices: pick a different address, or wait to see if the other page becomes inactive.

Facebook doesn't publicly explain how long a page must be inactive before its address becomes available again, and there's no way to request that another page's address be released. If the address belongs to a page that's been abandoned or deleted, it may eventually become available, but this can take months or longer. Your best option is usually to choose a variation — for example, if "mybakery" is taken, try "mybakery2024" or "mybakeryshop."

The 30-day waiting period between changes

Once you change your page address, you have to wait 30 days before you can change it again. This limit applies even if you change it back to the original address. If you try to change it before 30 days have passed, Facebook will show you a message saying you can't change it yet and will tell you when you'll be able to change it again.

The 30-day timer starts the moment you confirm the change, not when you first click edit. If you change your address on January 15, you won't be able to change it again until February 14. Plan your address change carefully so you don't waste your one change per month on a mistake.

Updating links after you change your address

When you change your page address, the old address stops working. Any links you've shared on your website, social media, business cards, or anywhere else will lead to an error page. You should update these links to point to your new address as soon as you make the change.

Check your website, email signature, Instagram bio, LinkedIn profile, and any other places where you've linked to your Facebook page. If you've shared your old Facebook link in posts or comments, those links will break, but you don't need to delete the posts — you can just leave them as they are. New visitors will find your page by searching for your business name or your new address.

If you're worried about losing traffic from old links, you can set up a redirect on your website (if you have one) that automatically sends people from your old Facebook link to your new one, though Facebook doesn't provide this redirect automatically.

Troubleshooting common problems

If you don't see the "Page Address" field in your Basic Information settings, you may not have admin access to the page. Only page admins can change the address. If you're supposed to be an admin, ask another admin to check your role in the page settings under "Roles."

If you see an error message saying the address is unavailable but you believe it should be free, double-check that you're typing it correctly — Facebook addresses are case-insensitive, but they're sensitive to spaces and special characters. If you're still getting an error, the address is likely in use by another page or profile, even if you can't find it in a search.

If you changed your address fewer than 30 days ago and want to change it again, you'll have to wait until the 30-day period is up. There's no way to bypass this limit or request an exception. Mark your calendar so you know when you'll be able to make another change.

Frequently Asked Questions

Does changing my page address affect my followers or posts?

No. Your followers stay the same, all your posts remain on your page, and your page history is unchanged. The only thing that changes is the web address people use to find you. Your page ID (a number Facebook uses internally) never changes.

Can I change my page address on my phone?

Yes. Open the Facebook app, go to your page, tap the menu icon, select "Settings and Privacy" then "Settings," tap "Basic Information," and look for "Page Address." The steps are the same as on a computer, though the layout may look slightly different.

What if I want to change my address back to what it was before?

You can change it back, but you still have to wait 30 days from your last change. If you changed your address on January 15, you can't change it again (even back to the original) until February 14. Plan ahead if you think you might want to revert.

Can I have multiple addresses for the same page?

No. Each page has one address at a time. You can change it once every 30 days, but you can't set up multiple addresses that all point to the same page. If you need a second address, you would have to create a second page.

Is there a way to claim an address that someone else has?

Not directly. If another page or profile has the address you want, you can't request it or put in a claim. Your only options are to choose a different address or wait (possibly indefinitely) for the other page to become inactive and the address to be released, which Facebook doesn't may provide will happen.