You can change your Facebook business page URL once every 30 days through the page settings

Facebook lets you set a custom URL for your business page — the web address people type or click to reach you. This URL appears in your page header and makes it easier to share on business cards, websites, and social media. You change it in the Settings section of your page, and Facebook allows one change per 30 days.

The process takes a few minutes and requires you to be an admin on the page. You'll need to choose a new URL that isn't already taken by another page, and it must follow Facebook's naming rules — no spaces, special characters, or impersonation of real people or brands you don't own.

Key Takeaways

  • You can change your Facebook business page URL once every 30 days from the Settings menu.
  • Your new URL must be at least 5 characters long and cannot contain spaces or most special characters.
  • The URL you choose must not already be claimed by another Facebook page or user.
  • Only page admins can change the URL, and the change takes effect when ready after you save it.
  • Your old URL stops working after you change it, so update any links on your website or marketing materials.

Step-by-step process to change your page URL

Start by opening your Facebook business page and clicking the Settings icon in the top right corner. This opens a menu — select Settings from the dropdown. You'll land on the General tab by default.

Look for the section labeled Page Address or Username on the General settings page. Next to it you'll see your current URL. Click the Edit button or pencil icon next to the address field. A text box will appear where you can type your new URL.

Type the new address you want — remember it must be at least 5 characters, contain no spaces, and use only letters, numbers, periods, and hyphens. Click Save or Confirm. Facebook will check whether that URL is available. If it is, the change happens right away. If it's taken, you'll see an error message and need to try a different one.

Rules for what your new URL can be

Facebook has specific requirements for page URLs to prevent confusion and impersonation. Your URL must be at least 5 characters long. You cannot use spaces, and most special characters are blocked — stick to letters (a–z), numbers (0–9), periods, and hyphens.

You also cannot use a URL that impersonates a real person, business, or public figure you don't represent. Facebook checks this when you try to save, so if your chosen URL looks like it's pretending to be someone else's page, the system will reject it. The URL is not case-sensitive — facebook.com/MyBusiness and facebook.com/mybusiness point to the same page.

Avoid URLs that are too similar to existing popular pages or that use trademarked names you don't own. If Facebook suspects impersonation, they may disable your page or prevent you from changing the URL again.

What happens to your old URL after you change it

Your previous URL stops working when ready after you save the new one. Anyone who tries to visit the old address will see an error or be redirected to your new page — Facebook's behavior varies, but the old link becomes inactive for practical purposes.

This means you need to update any links you've shared publicly. If your website, email signature, business cards, or social media bios contain the old Facebook URL, change them to the new one. Search engines may take time to index the new address, so updating your own links first helps people find you faster.

The 30-day waiting period between changes

Once you change your page URL, you must wait 30 days before you can change it again. This rule applies even if you want to change it back to the original address. Facebook enforces this to prevent spam and abuse — if the limit didn't exist, people could rapidly cycle through URLs to evade restrictions or confuse followers.

If you realize you made a mistake right after changing your URL, you'll have to wait the full 30 days before you can fix it. For this reason, it's worth double-checking your new URL spelling and availability before you click Save.

Troubleshooting when the URL change doesn't work

If you see a message that the URL is unavailable, it means another page or user already has it. Try adding a number, location, or descriptor — for example, if "mybusiness" is taken, try "mybusiness2024" or "mybusinessnyc". You can also try a slightly different spelling or abbreviation.

If you get an error saying you've already changed your URL recently, you're within the 30-day window. You'll need to wait until the 30 days have passed. If the Settings menu doesn't show a Page Address field at all, you may not be an admin on the page — only admins can change the URL. Ask the page owner to give you admin rights, or have them make the change themselves.

If Facebook rejects your URL as impersonation or spam, the system usually explains why. Choose a URL that's clearly your own business name or a unique identifier, and avoid anything that mimics a celebrity, politician, or major brand.

Updating your links after changing the URL

After you change your page URL, go through your website and update any links that point to your old Facebook address. Check your homepage, contact page, footer, and any blog posts or resource pages that mention your Facebook page. Update your email signature if it includes a link to your page.

If you use social media management tools or scheduling software, update the Facebook page URL there as well. Some tools pull your page information automatically, but others store the URL in your account settings. Review your LinkedIn, Instagram, TikTok, or other profiles and update the Facebook link in your bio or About section.

You may also want to post a brief announcement on your page letting followers know about the URL change, especially if you've had the old address for a long time and people may have bookmarked it.

Frequently Asked Questions

Can I change my Facebook page URL if I'm not the original creator?

No — only page admins can change the URL. If you're not an admin, the Edit button won't appear in Settings. Ask the page owner or another admin to change it for you, or request admin rights if you manage the page.

What if I want to change my URL back to the original one?

You can, but you must wait 30 days after your first change. Once the 30-day window closes, you can change it back to the original address or to something else entirely.

Does changing my page URL affect my followers or page history?

No — your followers stay on your page, your posts remain, and your page history is unchanged. Only the web address changes. People who follow you will still see your updates in their feed.

Can I use special characters like underscores or ampersands in my URL?

No — Facebook only allows letters, numbers, periods, and hyphens. Spaces and special characters like underscores, ampersands, or slashes are not permitted in page URLs.

How long does it take for the new URL to work everywhere?

The new URL works when ready on Facebook. Search engines and external websites may take days or weeks to update their indexes and show the new address in search results, but your page is accessible right away at the new URL.