You can change your Facebook page URL once, and Facebook holds it for 5 days before you can change it again

Facebook lets you pick a custom URL for your business or creator page — the web address people type to find you. The URL appears in your page's address bar and in links you share. You change it through your page settings, not your personal profile settings. The process takes about two minutes, but Facebook locks the URL for five days after each change, so you cannot swap it back when ready if you make a mistake.

You need to be the page admin, and your page must be at least 14 days old. Facebook also requires your page to have a profile picture and at least 25 followers before you can set a custom URL at all. If your page does not meet these requirements yet, you will see a message telling you what is missing.

Key Takeaways

  • Your Facebook page must be at least 14 days old, have a profile picture, and have 25 or more followers before you can create a custom URL.
  • You change the URL in page settings under "Edit Page Info," not in your personal profile or page About section.
  • Facebook locks your URL for five days after each change, so you cannot change it again when ready.
  • The URL you choose must be unique — no other page can use it, and you cannot use a URL that was deleted less than five days ago.
  • Changing your page URL does not break old links to your page, because Facebook redirects them automatically.

Step-by-step: changing your page URL on desktop

Open your Facebook page in a web browser and look for the settings icon (three horizontal lines or a gear) near the top right of your page header. Click it and select "Edit Page Info" from the menu. On the left side of the page that opens, you will see a section called "Page Info" with your current URL listed underneath your page name.

Click on the URL itself or on the pencil icon next to it. A text box will appear with your current URL highlighted. Delete the current text and type the new URL you want. Facebook will check in real time whether the URL is available — if it is taken or too similar to another page's URL, you will see a red X and a message saying it is not available. Once you see a green checkmark, the URL is yours to claim. Click "Save" or press Enter, and the change takes effect when ready.

After you change it, Facebook will show you a confirmation message. Your old URL will stop working, but any links people shared using the old URL will redirect to your new page automatically, so you do not lose traffic from old posts or external websites.

Changing your page URL on mobile

Open the Facebook app and go to your page. Tap the menu icon (three horizontal lines) at the bottom right of the screen, then tap "Settings & Privacy" and select "Settings." Scroll down and tap "Page Info." You will see your current URL listed there. Tap on it to open the editing box.

Type your new URL in the text field. Facebook will show you whether it is available as you type. Once you see the green checkmark, tap "Save" to confirm the change. The process is the same as on desktop, just with mobile-sized buttons and menus.

Rules for choosing a Facebook page URL

Your URL must be between 5 and 50 characters long and can contain letters, numbers, periods, and underscores. You cannot use spaces or special characters like hyphens, exclamation marks, or symbols. Facebook converts everything to lowercase, so "MyBusiness" and "mybusiness" are the same URL.

The URL must be unique across all of Facebook — you cannot use a URL that another page already has, even if that page is inactive or very small. You also cannot use a URL that was deleted less than five days ago. If you delete your page's custom URL and want to use it again, you have to wait five days before you can claim it.

Avoid URLs that are too similar to Facebook's own pages or to well-known brand names, because Facebook may reject them or ask you to change them later. Keep your URL straightforward and straightforward to spell — the shorter and more memorable it is, the more likely people will type it correctly or remember it from word of mouth.

What happens to your old URL and links

When you change your page URL, the old one stops working for new visitors. However, Facebook automatically redirects anyone who tries to use the old URL to your new one. This means links in old social media posts, emails, or external websites will still take people to your page — they just go through a redirect first.

The redirect stays in place permanently, so you do not have to worry about breaking links from years ago. If you ever delete your page entirely, the old URL becomes available for someone else to claim after five days, but the redirect disappears at that point.

Troubleshooting: URL not available or change not saving

If you see a message that your URL is not available, it means another page is already using it or it was deleted less than five days ago. Try adding a number or a short word to make it unique — for example, "mybusiness2" or "mybusinessofficial." You can also check whether the URL you want is taken by typing it into Facebook's search bar to see if a page with that URL exists.

If the change is not saving at all, make sure you are logged in as the page admin, not as a regular follower. You also need to be on a desktop or mobile browser — the Facebook app sometimes has delays with settings changes. Try refreshing the page or logging out and back in. If the problem persists, clear your browser cache and try again.

If your page does not meet the requirements yet (14 days old, profile picture, 25 followers), you will see a message explaining what is missing. You cannot change the URL until all requirements are met. Check back after your page has been active for 14 days and has reached 25 followers.

Changing your URL frequently: when it makes sense

Because Facebook locks your URL for five days after each change, you should not change it often. Each change creates a redirect, and too many redirects can confuse people or make your page harder to find. Pick a URL you plan to keep for at least several months before you change it.

The only good reason to change your URL is if your business name changes, you rebrand, or you realize your original URL was a mistake. If you are just trying out different names, do that before you set your custom URL — use your page's default Facebook-generated URL until you are sure what you want.

Frequently Asked Questions

Can I change my Facebook page URL back to what it was before?

Not when ready. Facebook locks your URL for five days after you change it, so you cannot change it again until that period ends. If you made a mistake, you have to wait five days before you can switch back to your old URL. During those five days, the old URL will redirect to your new one.

What if someone else takes my old URL while I am waiting to change it back?

If another page claims your old URL during the five-day lock period, you cannot use it again unless that page deletes it and waits another five days. This is why you should be careful before changing your URL — pick one you actually want to keep. If you are unsure, test different names on a separate page first.

Does changing my page URL affect my followers or page statistics?

No. Your followers stay on your page, and your likes, comments, posts, and all statistics remain the same. The URL is just the web address — it does not change anything about your page's content or history. Facebook redirects the old URL automatically, so people who bookmarked or shared your old link will still reach you.

Can I use a URL that looks like a Facebook official page?

Facebook may reject URLs that are too similar to official Facebook pages or well-known brand names. If you try to use a URL like "facebook" or a major brand name, you will see a message that it is not available. Stick to a URL that represents your actual business or creator name.

What if my page is a personal profile instead of a business page?

Personal profiles do not have custom URLs in the same way business pages do. You can create a username for your personal profile, which works similarly, but the process is different. Go to your profile settings and look for "Username" instead of "Page URL." Personal usernames follow the same rules — 5 to 50 characters, unique, and locked for five days after a change.