Where to find and edit your Facebook page URL

Your Facebook page URL is the web address people use to find your page directly — something like facebook.com/yourpagename. You can change it in your page settings, but Facebook limits how often you can do this and what characters you're allowed to use.

To change your page URL, go to your Facebook page and click Settings in the top right menu. From there, select Basic Information on the left sidebar. Look for the field labeled Username — this is what controls your page's URL. Click the pencil icon next to it to edit.

Facebook will show you what your new URL will look like before you save it. The URL must be at least 5 characters long and can only contain letters, numbers, periods, and hyphens. Spaces and special characters like @ or ! won't work.

Key Takeaways

  • Your page URL is set through the Username field in Settings > Basic Information, and you can change it by clicking the pencil icon next to that field.
  • Facebook allows usernames with letters, numbers, periods, and hyphens only — no spaces or special characters.
  • You can change your page URL once every 30 days, so choose carefully before you save.
  • If your desired username is already taken, Facebook will tell you when ready and suggest alternatives.
  • Personal profiles have a separate URL system and cannot be changed as freely as business pages.

Restrictions on how often you can change it

Facebook enforces a 30-day waiting period between URL changes. Once you change your page URL, you cannot change it again for 30 days. This rule applies whether you're changing it for the first time or the fifth time — the clock resets each time you make a change.

If you try to change your URL before the 30 days are up, Facebook will show you the exact date when you'll be able to change it again. There is no way around this restriction, so make sure your new URL is one you're comfortable with for at least a month.

What happens to your old URL after you change it

When you change your page URL, your old URL stops working when ready. Any links people saved or shared that pointed to your old address will no longer reach your page. This can affect traffic if your old URL was widely shared or listed on other websites.

Before you change your URL, search the web for your current page address to see where it's linked. If it appears on your website, business directory listings, or social media profiles, update those links to your new URL. You should also let your followers know about the change through a post on your page.

Difference between page URLs and personal profile URLs

Facebook pages and personal profiles have different URL systems. A page URL is what you control through the Username field and can be changed every 30 days. A personal profile URL is tied to your account and follows a different set of rules.

If you're trying to change the URL for a personal profile rather than a business page, the process is similar but the restrictions are stricter. Personal profile URLs can be set only once, and once you set it, you cannot change it again. You also cannot use a personal profile URL that's already in use by a page or another person.

Troubleshooting: username already taken or won't save

If the username you want is already taken, Facebook will show an error message as soon as you type it. The system checks availability in real time, so you'll know right away whether your choice is available. If it's taken, try variations — adding numbers, hyphens, or abbreviations often helps you find something close to what you wanted.

If your username won't save even though it appears available, check that it meets Facebook's requirements: at least 5 characters, letters and numbers only, no spaces or special characters. If you're still having trouble, try clearing your browser cache and logging back in. If the problem persists, contact Facebook through the Help Center — there may be a technical issue on their end.

How your URL affects searchability and sharing

A clear, memorable URL makes your page easier to find and share. If your URL matches your business name or brand, people are more likely to guess it correctly or find it through a search engine. A confusing or random URL makes it harder for people to reach you.

When you share your page link on other platforms — your website, email signature, or printed materials — a short, clean URL is easier to type and remember. This is especially important if you're promoting your page offline, where people have to manually enter the address.

Frequently Asked Questions

Can I use my old URL again after I change it?

No. Once you change your page URL, the old one becomes available for someone else to claim. If you want to use that old URL again later, you would have to wait for it to become available and then claim it before anyone else does. It's better to choose a URL you plan to keep.

Does changing my page URL affect my followers or page history?

No. Your followers stay on your page, your posts remain, and your page history is unchanged. Only the web address changes. People who follow you will still see your updates in their feed regardless of what your URL is.

What if I'm changing a URL for a business page I manage but don't own?

You need admin access to the page to change its URL. If you're a manager or editor, you may not have permission. Ask the page owner or someone with admin rights to make the change, or request admin access if you need to handle this regularly.

Can I use special characters like underscores or ampersands in my URL?

No. Facebook only allows letters, numbers, periods, and hyphens. Underscores, ampersands, and other special characters will be rejected. If your business name contains special characters, use hyphens or abbreviations instead.

How long does it take for my new URL to work everywhere?

Your new URL works when ready on Facebook. However, search engines like Google may take days or weeks to update their index and show your new URL in search results. During that time, the old URL may still appear in search results, but clicking it will redirect to your page.