The steps to rename your Facebook business page

You can change your Facebook business page name directly from your page settings. The process takes about two minutes and does not require Facebook's approval unless you are changing to a name you have used before within the last 60 days.

Go to your business page, click the settings icon in the top right corner, and select Settings. On the left menu, click General. Find the field labeled Page Name and type your new name. Click Save Changes at the bottom of the page. Your new name will appear when ready to visitors.

If you are changing to a name you used on this page in the past 60 days, Facebook will ask you to wait until the 60-day window closes. You cannot skip this waiting period. If you are changing to a completely new name, the change takes effect right away.

Key Takeaways

  • You change your page name through Settings > General > Page Name, then click Save Changes.
  • New names take effect when ready unless you used that name on your page within the last 60 days.
  • If you hit the 60-day restriction, you must wait until that period ends before using that name again.
  • Your followers and existing page links will update automatically when you change the name.
  • You can change your page name as often as you want, as long as you do not repeat a name within 60 days.

What happens to your page URL and followers when you rename

Your page URL may or may not change depending on your page setup. If your page has a custom URL (like facebook.com/yourcompanyname), changing the page name does not automatically change the URL. You would need to update the custom URL separately in the same Settings > General section if you want them to match.

All your followers, likes, reviews, and posts stay with your page. Renaming does not reset your page history or lose any data. People who follow your page will see the new name the next time they visit, and any links they have saved will still work.

Restrictions and rules for business page names

Facebook has specific rules about what you can name your business page. You cannot use special characters, numbers at the beginning of the name, or misleading information. Your page name should match the actual name of your business as customers know it.

If your page name violates Facebook's policies — for example, if it includes spam, impersonation, or false claims — Facebook may disable your ability to change it until you fix the issue. You also cannot change your page name more than once every 60 days if you are returning to a previous name.

When to change your business page name

You might rename your page if your business officially changes its name, if you rebrand, or if you made a typo when you first created the page. Some businesses rename their pages to match a new product line or service focus.

If you are changing your business name across all platforms, update your Facebook page name at the same time so your branding stays consistent. This helps customers find you under the same name on Facebook, Google, your website, and other directories.

Updating your custom URL to match your new page name

Your custom URL is the web address people use to find your page directly (facebook.com/yourname). If you change your page name, you may want to update your custom URL to match. Go to Settings > General and scroll to Page Address (URL). Click Edit next to your current URL and type the new one.

You can only change your custom URL once every 60 days. If you recently changed it, you will see a message telling you when you can change it again. Make sure your new URL does not already belong to another page or account.

Troubleshooting: why your page name change might not work

If you see an error message when you try to save your new name, the most common reason is that the name violates Facebook's naming rules. Check that your name does not start with numbers, does not use special characters, and does not include misleading information like "Official" or "Verified" unless your page actually has that status.

Another reason the change might fail is if you are trying to use a name you used on this page within the last 60 days. Facebook will tell you the exact date you can use that name again. If you are trying to use a name that belongs to another page or account, Facebook will reject it. Choose a different name instead.

Frequently Asked Questions

Will changing my page name affect my Facebook ads or promotions?

No. Your ads will continue to run and show your new page name automatically. Any links in your ads will still work because they point to your page ID, not your page name. You do not need to pause or restart any active campaigns.

Can I change my page name back to what it was before?

Yes, but only after 60 days have passed since you changed away from it. Facebook enforces a 60-day waiting period before you can reuse a previous page name. If you need to go back sooner, you will have to choose a different name temporarily.

What if my business name has special characters or accents?

Facebook allows accents and some special characters in page names, but not all. Hyphens, apostrophes, and accented letters usually work. Symbols like @, #, and & typically do not. Try typing your name and see if Facebook accepts it. If you get an error, remove the special character and try again.

Do I need to tell my followers about the name change?

You do not have to, but it is a good idea if your business name change is significant. You can post an announcement on your page so followers understand why the name changed. This is especially helpful if your new name is very different from the old one.

Can I change my page name if my account is restricted or limited?

If Facebook has restricted your account or limited your page for violating policies, you may not be able to change your page name until the restriction is lifted. Check your Settings > General section for any messages about account status. If you see a restriction, you will need to resolve it first.