Where to find the business name setting

The business name on your Facebook Page lives in the Page settings, not in your personal account. To reach it, go to your Facebook Page (not your personal profile), then click the three horizontal lines in the top right corner. From that menu, select Settings and privacy, then Settings. You'll land on the General tab, which is where the Page name field sits.

If you manage multiple Pages, make sure you're on the correct one before you start. The Page name appears at the top of your screen and in the browser tab. Once you're in Settings, the name field is near the top of the General section—it's labeled Page name and shows your current business name in a text box.

Key Takeaways

  • Your Facebook business name is edited in Page Settings under the General tab, not in your personal account settings.
  • Facebook limits how often you can change your Page name—most Pages can change once every 28 days, though new Pages have different rules.
  • The name change takes effect when ready, but it may take a few hours for the change to show everywhere across Facebook and Instagram.
  • If your Page is very new (less than 14 days old), you may be able to change the name more frequently, but established Pages are restricted to once per month.

The step-by-step process to change the name

Click directly on the Page name text box in the General settings tab. The field will become editable—you'll see a cursor appear and the text will highlight. Delete the current name and type your new business name. Facebook allows up to 255 characters, though shorter names are easier for customers to remember and type.

After you've typed the new name, look for a Save or Confirm button near the field. Click it to lock in the change. Facebook will show a confirmation message that the name has been updated. If you don't see a save button, the change may save automatically after a few seconds—wait a moment and refresh the page to confirm the new name appears.

The name change takes effect right away on your Page, but it can take several hours to update everywhere else on Facebook—in search results, on your profile visitors' screens, and on Instagram if your business account is connected. Don't be alarmed if you see the old name in some places for a few hours after the change.

Understanding Facebook's 28-day restriction

Facebook restricts how often you can change your Page name to prevent spam and confusion. Most established business Pages can change their name once every 28 days. If you try to change it again before 28 days have passed, Facebook will show an error message telling you when you'll be able to change it next.

New Pages (less than 14 days old) sometimes have different rules and may allow more frequent changes. Once your Page reaches 14 days old, the standard 28-day rule kicks in. This restriction applies to the Page name only—you can change other details like your business category, phone number, or website address at any time without limits.

What happens if Facebook rejects your new name

Facebook has naming rules to keep Pages authentic and prevent impersonation. Your new name cannot include excessive symbols, numbers, or characters that look like they're trying to game the search algorithm. Names that impersonate public figures, celebrities, or well-known brands are also rejected. If Facebook blocks your name change, you'll see an error message explaining why.

If your name is rejected, try removing numbers, symbols, or words that might look spammy. For example, "Joe's Plumbing ★★★" might be rejected, but "Joe's Plumbing" will go through. If you're changing to a name that's very similar to a famous brand or person, Facebook may flag it as impersonation—in that case, you'll need to choose a name that's clearly distinct from the protected name.

Changing your username (handle) separately from your Page name

Your Page name and your Page username (handle) are two different things. The Page name is what appears in large text at the top of your Page and in search results. The username is the short URL handle—for example, facebook.com/yourhandle. You can change the Page name as often as the 28-day rule allows, but the username has stricter rules.

To change your username, go to the same Settings tab and look for the Username field, which is usually just below the Page name field. You can only change your username once, so choose carefully. The username must be at least 5 characters, can't contain spaces, and must be unique across all of Facebook. If the username you want is taken, you'll need to pick a different one.

How the name change affects your followers and messaging

When you change your Page name, your followers don't have to do anything—they stay subscribed to your Page automatically. However, they may see a notification that your Page name has changed, depending on their notification settings. Some followers might not notice the change at all if they follow you through a bookmark or direct link rather than by searching for your name.

Messages sent to your Page inbox are not affected by a name change. All your message history stays intact, and customers can still message you through the same Page. If you've set up a custom greeting message or automated responses, those continue to work without any changes on your part.

Frequently Asked Questions

Can I change my Facebook business name more than once a month?

No. Most established Pages are limited to one name change every 28 days. If you try to change it again before 28 days have passed, Facebook will show you the exact date when you can make another change. New Pages under 14 days old may have different rules, but once your Page is older, the 28-day limit applies.

Will my customers lose my Page if I change the name?

No. Your followers stay subscribed to your Page regardless of the name change. However, if customers search for your old business name, they won't find your Page anymore. If your old name was well-known, consider keeping a note on your website or other social media telling people about the new Page name.

How long does it take for the name change to show everywhere?

The change is when ready on your Page itself, but it can take a few hours to update in Facebook search results, on other people's screens, and on Instagram if your accounts are connected. If you don't see the new name after a few hours, try refreshing your browser or logging out and back in.

What if I want to change my name back to the old one?

You can change your name back, but you still have to wait 28 days from your last name change. If you changed your name today, you can't change it again (whether to a new name or back to the old one) until 28 days have passed. Plan your name changes carefully to avoid getting stuck with a name you don't want.

Does changing my Page name affect my ads or promotions?

No. Any ads or promotions running on your Page continue to run without interruption. The ads will show your new Page name to people who see them. If you have any scheduled posts or content in draft, those are not affected by the name change either.