You can change your Facebook page name directly from your page settings

To change your Facebook page name, go to your page, click the Settings button (usually a gear icon or three dots), find the "Page info" or "General" section, and look for the field labeled "Page name." Click to edit it, type your new name, and save. The change takes effect when ready, though it may take a few minutes to appear everywhere Facebook displays your page.

Facebook allows you to change your page name as often as you want, with no waiting period between changes. This is different from personal account names, which have restrictions. Your page URL (the web address) may or may not change depending on whether you customized it before — if you did, you'll need to update that separately if you want it to match your new page name.

Key Takeaways

  • Access your page settings through the Settings button on your page, then find "Page info" or "General" to locate the page name field.
  • Type your new name and save — the change appears when ready on your page and in search results within a few minutes.
  • You can change your page name as many times as you want with no waiting period between changes.
  • If you customized your page URL before, changing the page name won't automatically update the URL, so you may need to change it separately.
  • Facebook may flag names that look like spam, impersonation, or repeated changes in a short time, so keep your name genuine and relevant to your page's purpose.

Step-by-step: accessing page settings on desktop

Open your Facebook page in a web browser. At the top of your page, you'll see a horizontal menu with options like "Posts," "About," and "Reviews." Look for a button labeled "Settings" — it's usually represented by a gear icon or three horizontal dots (⋮) on the right side of that menu. Click it.

A dropdown menu or sidebar will appear. Select "General" or "Page info" depending on your version of Facebook. Scroll down until you see a field labeled "Page name" or "Name." Click directly on the text to edit it, clear the old name, type your new one, and click "Save changes" or the checkmark button that appears.

Step-by-step: accessing page settings on mobile

Open the Facebook app and navigate to your page by tapping the menu (three horizontal lines) and selecting your page from the list, or by searching for it. Once you're on your page, scroll to the top and tap the three dots (⋮) or "More" button.

Tap "Settings and privacy," then "Settings." Scroll to find "Page info" or "General." Tap the "Page name" field, edit the text, and tap "Save." On mobile, the save button may appear as a checkmark or automatically save after a short delay.

What happens to your page URL when you change the name

Your page's web address (URL) and your page name are separate things. If you never customized your page URL, it contains a long string of numbers and won't change when you update your page name. If you did customize it to something like facebook.com/yourpagename, changing your page name won't automatically update the URL.

To change a customized URL to match your new page name, go back to Settings, find "Page info," and look for "Page address" or "Username." You can edit this field the same way you edited the page name. Facebook allows you to change a customized URL once every 30 days, so plan ahead if you're making a major rebrand.

Restrictions and things Facebook may reject

Facebook reviews page names to prevent impersonation, spam, and misleading content. Names that look like they're impersonating a public figure, brand, or organization without permission may be rejected or removed. Names that are entirely numbers, symbols, or gibberish, or that repeat the same word many times, are also flagged.

If you change your page name very frequently — more than once or twice a week — Facebook may temporarily prevent further changes or ask you to confirm the change is legitimate. This is a safety measure to catch hacked accounts. If your change is rejected, Facebook will tell you why and you can try a different name or contact Facebook support through your Settings menu.

When to change your page name and what to tell your audience

Common reasons to change a page name include a business rebrand, a shift in what your page focuses on, or correcting a typo in the original name. If your page has followers or regular visitors, a name change can confuse them temporarily — they may not recognize the page at first, and search results may take a few hours to update.

If your page has a significant following, consider posting an announcement before or right after the change. A straightforward post like "We've renamed our page from [old name] to [new name] — same content, same team, new look" helps people understand what happened and prevents them from thinking your page disappeared. This is especially important for business pages where followers rely on you for updates.

Troubleshooting: what to do if your change won't save

If you click "Save" and the change doesn't stick, first try refreshing the page or closing and reopening the Facebook app. Sometimes the change has actually saved but the screen hasn't updated yet. Wait a few seconds and refresh to check.

If the problem persists, clear your browser cache or app cache and try again. On desktop, you can also try a different browser to rule out a browser-specific issue. If Facebook rejected your name without explanation, try a simpler version — remove special characters, numbers, or very long words. If you believe your name was rejected unfairly, you can report the issue through Settings by selecting "Help and support" and describing what happened.

Frequently Asked Questions

Does changing my page name affect my followers or page statistics?

No. Your followers stay on your page, and all your posts, photos, and statistics remain exactly as they were. The only thing that changes is the name people see when they visit your page or search for it. Analytics and insights continue to track the same page.

Can I change my page name back to what it was before?

Yes. There's no limit on how many times you can change your page name, and you can revert to an old name whenever you want. However, if you change your name very frequently, Facebook may ask you to slow down or verify that you own the page.

What's the difference between a page name and a page username?

The page name is what appears at the top of your page and in search results. The username (or custom URL) is the web address — facebook.com/yourpagename. You can change both, but the username can only be changed once every 30 days and requires a certain number of followers to customize in the first place.

Will my old page name still work if someone searches for it?

Search results update within a few minutes to show your new name. If someone searches for your old name, they may see your page in results for a while, but Facebook prioritizes the new name. Direct links to your page (if you shared them) will still work and take people to your page under the new name.

Can I use special characters or emojis in my page name?

Facebook allows some special characters like hyphens and apostrophes, but not emojis or symbols. Stick to letters, numbers, spaces, and basic punctuation. If you try to use characters Facebook doesn't allow, the save button won't work or the name will be rejected with an error message.