You can change your Facebook page URL once, and it takes about five minutes

Facebook lets you set a custom URL for your business or creator page — something like facebook.com/yourpagename instead of facebook.com/pages/your-page/123456789. You get one change per page, so choose carefully. The process happens in your page settings, and Facebook will tell you when ready whether the name you want is taken.

You cannot change a URL back to what it was before, and you cannot change it again after you set it. If you make a mistake, you would need to create a new page. This is why testing the name first — by searching for it on Facebook — matters more than speed.

Key Takeaways

  • Your page must have at least 25 followers before Facebook lets you create a custom URL.
  • The URL change is permanent and you get only one, so verify the name is not already taken before you commit.
  • Custom URLs can include letters, numbers, periods, and underscores, but not spaces or special characters.
  • The change takes effect when ready, but old links to your page will still work for a short time.

What you need before you start

Your page must have at least 25 followers. If you have fewer, Facebook will not show you the option to create a custom URL. You also need to be the page admin — if you manage the page but do not own it, ask the owner to make this change.

Have a name in mind, but do not assume it is available. Search for it on Facebook first. Type the name into the Facebook search bar and see whether a page or profile already uses it. If the name is taken, Facebook will reject it when you try to set it, and you will have wasted your one change.

The steps to change your page URL

Go to your Facebook page and click the Settings button in the top right. On the left menu, select "Basic Information." Scroll down until you see the section labeled "Username" — this is where your custom URL lives.

Click the Edit button next to Username. Type the name you want. Facebook will tell you right away whether it is available. If it is, click Save. If it is not, you will see a message saying the username is taken, and you can try a different name without using up your one change.

Once you save, the URL becomes active when ready. Your old page link still works, but the new custom URL is now your page's official address. Share the new URL with your audience.

What names Facebook will and will not allow

Your custom URL can contain letters (uppercase and lowercase), numbers, periods, and underscores. It cannot contain spaces, hyphens, or special characters like @, #, or &. Facebook also will not let you use certain reserved words — names like "facebook," "help," "pages," or "groups" are blocked.

The name must be at least 5 characters long. If you want something shorter, you cannot have it. Facebook also checks whether the name you choose could be confused with a real person or organization — if you try to claim a name that looks like a celebrity or major brand, the system will reject it.

What happens to your old page link

Your old Facebook page link — the one with the long number in it — does not disappear. It still works, and people who have bookmarked it or shared it can still reach your page. However, the custom URL becomes your page's primary address, and it is what appears in search results and on your page itself.

You should update any links you control — your website, email signature, business cards, or social media bios — to point to the new custom URL. It is shorter and easier to remember, so it is worth the effort.

If you need to undo the change

You cannot change your URL a second time. If you set a custom URL and later regret the choice, your only option is to create a new page with the name you actually want. This means starting over with followers, posts, and page history.

This is why testing the name beforehand matters so much. Search for it, say it out loud, imagine it on a business card. If you are not certain, wait a few days before you make the change. Once it is done, it is permanent.

Frequently Asked Questions

Can I change my personal Facebook profile URL the same way?

No. Personal profiles have a different process. You can set a username for your personal profile in Settings > Personal Information > Username, but the rules and process are slightly different from pages. Business and creator pages use the method described here.

What if the name I want is taken but the page looks inactive?

Facebook does not remove URLs from inactive pages. If someone claimed the name years ago and never used it, you cannot take it over. Your only option is to choose a different name or add a number, period, or underscore to make it unique — like yourname.official or yourname_co.

Do I need to change my URL if my page is new?

No. A custom URL is optional. Your page works fine with the default Facebook link. Set a custom URL only if you plan to share your page link widely — on business cards, websites, or marketing materials where a short, memorable name matters.

Will changing my URL affect my page's search ranking or followers?

Your followers stay with your page. The URL change does not cause you to lose followers or posts. Search ranking may shift slightly because the URL itself changes, but Facebook redirects the old link, so the impact is usually minimal.