Change your region in the TikTok app or on the web

To change your region on TikTok, go to your profile, tap the menu icon (three horizontal lines), select Settings and Privacy, then Account. Look for Region or Country — the exact label depends on your app version — and tap it to see a list of countries and regions. Select the one you want, and TikTok will update your account within a few minutes. The change affects what content the algorithm shows you, which creators appear in your For You feed, and which ads you see.

On a web browser, the process is similar: click your profile icon in the top right, go to Settings and Privacy, find Account settings, and locate the Region field. The list works the same way — select your new region and save. TikTok does not require you to move or change your location; you can set your region to anywhere you want, and the app will not verify whether you actually live there.

The change takes effect when ready for new content you watch, though your For You feed may take a few minutes to refresh with region-specific recommendations. If you change your region multiple times in a short period, TikTok may temporarily limit your access to certain features as a security measure, but this is rare.

Key Takeaways

  • Open your TikTok profile, tap the menu, go to Settings and Privacy, then Account, and select Region to change it.
  • Your region setting controls what content appears in your For You feed and which ads you see, not your actual location.
  • The change takes effect within minutes and works the same way on the mobile app and web browser.
  • TikTok does not verify that you live in the region you select, so you can choose any country or region available in the list.
  • Changing your region multiple times in a short period may trigger a temporary security hold on some features.

Why you might want to change your region

Changing your region changes what TikTok shows you. If you set your region to Japan, your For You feed will prioritize content from Japanese creators and content tagged with Japanese interests. If you switch to Brazil, you will see more Portuguese-language videos and creators popular in Brazil. This is useful if you want to discover content from a specific country, learn a language, or follow creators who post primarily for a particular region.

Your region also affects which ads you see. Advertisers often target specific regions, so changing your region may show you different products and services. Some creators and brands run region-specific campaigns, so changing your region can help you see content or deals meant for that area.

What happens to your account when you change region

Your followers, videos, and account history stay exactly the same. Changing your region does not delete your videos, reset your follower count, or affect your ability to post. Other users will still see your account the same way they did before.

What changes is what TikTok recommends to you personally. Your For You feed will shift toward content popular in your new region. If you are a creator, your videos may reach different audiences depending on the region you set, though TikTok's algorithm also considers other factors like watch time and engagement.

How to change region on different devices

On iPhone or iPad: Open TikTok, tap the profile icon at the bottom right, tap the menu icon (three lines) at the top right, tap Settings and Privacy, tap Account, scroll down to find Region, tap it, and select your new region from the list.

On Android: The steps are identical — profile icon, menu, Settings and Privacy, Account, Region, then select from the list.

On a computer or laptop: Go to TikTok.com, click your profile icon in the top right corner, click Settings and Privacy, click Account, find Region, and select your new region. Save your changes if prompted.

If you cannot find the Region option in your Account settings, your app may be outdated. Update TikTok from your device's app store and try again. The option is available in all current versions of the app.

Changing region does not change your payment method or location services

If you have a payment method linked to your TikTok account — for example, to buy coins or send gifts — changing your region does not automatically change your payment method or billing address. Your payment information stays tied to the original region or payment method you set up.

Similarly, changing your region in the TikTok app does not change your device's location settings or GPS data. TikTok may still know your actual location through your device's settings, your IP address, or other signals, but your region setting is separate from that. If you want to change your actual location data on your device, you need to adjust your phone's location permissions in your device settings, not in TikTok.

If you cannot find the region option

Some older versions of the TikTok app do not have a visible Region setting in Account. If you cannot find it, update your app from the App Store (iPhone) or Google Play (Android). After updating, the Region option should appear in Settings and Privacy under Account.

If you updated your app and still cannot find Region, try signing out and signing back in. Sometimes the setting does not appear until you refresh your session. If it still does not show up, your account may be restricted by TikTok for security reasons, and you may need to wait a few hours before trying again.

Frequently Asked Questions

Can I change my region multiple times a day?

Yes, you can change your region as often as you want. However, if you change it many times in a short period — more than five or six times in an hour — TikTok may temporarily restrict some features as a security measure. This restriction usually lifts within a few hours.

Will changing my region affect my TikTok coins or gifts?

No. Your coins, gifts, and any purchases you have made stay in your account. Changing your region does not delete or reset your balance. However, the price of coins may vary by region, so if you buy coins after changing your region, you may pay a different amount in your local currency.

Does TikTok know my real location even if I change my region?

TikTok may have access to your real location through your device's GPS, your IP address, or other signals, depending on your privacy settings. Changing your region setting does not hide your location from TikTok. If you want to limit location tracking, adjust your device's location permissions in your phone's settings.

What if my region is not in the list?

TikTok offers most countries and regions, but some smaller territories may not be listed. If your region is not available, select the closest or most relevant country from the list. You can also contact TikTok support through the app to ask about adding your region.

Will my followers see that I changed my region?

No. Your followers cannot see your region setting. The region you choose is private and only affects what content TikTok shows you and which ads you see.