Apple does not manufacture or sell televisions

Apple does not make TV sets. The company sells the Apple TV, which is a small streaming device that connects to a television you already own — it is not a television itself. Apple TV boxes plug into your existing TV through an HDMI cable and let you stream shows, movies, and other content from Apple's services and third-party apps.

If you arrived here from the Apple TV category, you may have been looking for information about what Apple TV actually is and how it works with your current television. Apple TV is a separate product from a TV set, and understanding that difference matters when you are deciding what to buy.

Key Takeaways

  • Apple TV is a streaming device that plugs into any television via HDMI, not a television set that Apple manufactures.
  • You need to own or have access to a television already in order to use an Apple TV box.
  • Apple TV devices come in different models with varying storage and processing power, priced from around $99 to $199.
  • The Apple TV box works with any modern television that has an HDMI input port.

What Apple TV actually is

Apple TV is a digital media player — a small box about the size of a paperback book that sits near your television. It receives video and audio signals from the internet and sends them to your TV through an HDMI cable. Think of it as a translator between Apple's online services and your television screen.

The device runs a version of Apple's operating system and comes with built-in apps for streaming services like Apple TV+, Netflix, Disney+, and others. You control it with a remote that comes in the box. The Apple TV connects to your home Wi-Fi network to read and stream content.

Apple TV models and what they cost

Apple currently sells two main Apple TV models. The Apple TV 4K is the standard model, priced around $129 for the 64GB version and $149 for the 128GB version. The Apple TV HD is an older, less expensive option at around $99, though availability varies by region and retailer.

The main difference between them is processing power and picture quality. The 4K model displays video in 4K resolution (if your television supports it) and has a faster processor. The HD model works with older televisions and streams in standard or high definition. Both models require an HDMI cable to connect to your TV, and both need a power outlet.

What television you need to use Apple TV

You can use an Apple TV box with almost any television made in the last 10 to 15 years, as long as it has an HDMI input port. HDMI is the standard cable connection on modern TVs. If your television has HDMI, you can plug in an Apple TV device.

The television does not need to be a smart TV — it does not need built-in apps or internet connection. A basic, non-smart television works perfectly fine with an Apple TV box. The Apple TV device itself handles all the streaming and app functions; the television is just the display.

Why Apple makes a streaming device instead of televisions

Apple's business model focuses on software and services rather than manufacturing televisions. Making TV sets requires different informed, supply chains, and manufacturing facilities than Apple's core business. By selling a streaming device instead, Apple can reach customers who already own televisions from any brand.

This approach also lets customers upgrade their streaming device without replacing their entire television. A television lasts 10 to 15 years, but streaming technology changes much faster. Selling a separate device means you can buy a new Apple TV in a few years without buying a new TV.

Where to buy an Apple TV device

You can purchase Apple TV boxes directly from Apple's website, from Apple retail stores, or from major electronics retailers like Best Buy, Amazon, and Walmart. Prices are consistent across retailers, though sales and bundle deals vary seasonally.

When you buy an Apple TV, the box includes the device itself, a power cable, an HDMI cable, and a remote control. You do not need to buy anything else except a television and a Wi-Fi connection. Setup takes about 10 minutes and involves plugging in the cables and signing into your Apple account.

Alternatives if you want streaming without a separate device

If you do not want to buy a separate Apple TV box, many modern televisions have built-in apps that let you stream content directly. Samsung, LG, Sony, and other TV manufacturers often include streaming apps on their sets. Some of these TVs have Apple TV+ available as a built-in app.

You can also stream to your television using an iPhone, iPad, or Mac through a feature called AirPlay, which wirelessly sends video from your Apple device to a compatible TV. This works if your television supports AirPlay or if you have an Apple TV box connected. However, this method requires your phone or computer to stay on and connected, which uses more battery power.

Frequently Asked Questions

Can I use Apple TV with a television that does not have HDMI?

No. Apple TV requires an HDMI connection. If your television only has older connections like composite cables (red, white, and yellow) or component cables, you cannot use an Apple TV box. You would need to replace the television or use an alternative streaming method.

Do I need an Apple TV box if my television already has apps built in?

Not necessarily. If your TV has Apple TV+ or other streaming apps built in, you can use those directly without buying an Apple TV device. However, an Apple TV box offers a faster interface, more consistent updates, and better integration with other Apple devices if you use an iPhone or Mac.

What is the difference between Apple TV and Apple TV+?

Apple TV is the hardware device that connects to your television. Apple TV+ is a subscription service that streams original shows and movies. You can watch Apple TV+ on an Apple TV device, but you can also watch it on your phone, computer, or any television with a compatible app.

Can I return an Apple TV if I do not like it?

Apple and most retailers offer a return window, typically 14 to 30 days depending on where you buy it. Check the return policy of the specific retailer before you purchase. Apple's official return policy allows returns within 14 days of purchase in most cases.

Does Apple TV work without Wi-Fi?

No. Apple TV requires an internet connection to stream content. You can connect it to Wi-Fi or use an Ethernet cable if your device is near your router. Without internet, the device cannot read or play streaming content.