The main places to buy an Apple TV box

You can buy an Apple TV box from Apple's own online store, from major electronics retailers like Best Buy and Amazon, and from carriers like Verizon and AT&T. The model you want and where you live will determine which stores have it in stock. Apple's website shows you current pricing and availability, and most retailers ship within a few days or offer same-day pickup at local stores.

The newest Apple TV models are the Apple TV 4K (third generation, released in 2022) and the Apple TV HD (the budget option). Both are widely available, though some older models may be harder to find. Prices range from around $99 for the Apple TV HD to $199 for the top-tier Apple TV 4K with more storage.

Key Takeaways

  • Apple's official website, Amazon, Best Buy, and carrier stores all stock current Apple TV models with similar pricing.
  • The Apple TV 4K costs $129 to $199 depending on storage capacity, while the Apple TV HD costs $99.
  • Most retailers offer free shipping on orders over a certain amount or same-day pickup at nearby locations.
  • Refurbished and older-generation models are sometimes cheaper on third-party marketplaces, but buying new from an authorized retailer gives you a full warranty.

Buying directly from Apple

Apple's online store at apple.com is the most straightforward option. You can see all current models, compare specs, and read detailed descriptions. Apple offers free shipping on most orders and includes a one-year limited warranty with every box. If you have questions before buying, you can chat with an Apple specialist on the website or visit an Apple Store in person.

Apple Stores also let you hold and inspect the device before purchase, which can help if you want to see the size or feel the remote. Staff can answer questions about setup and compatibility with your TV and other devices. If you buy in-store, you walk out with the box the same day.

Electronics retailers and online marketplaces

Best Buy carries both the Apple TV 4K and Apple TV HD in most locations. You can order online and pick up at your nearest store, usually within a few hours, or have it shipped to your home. Best Buy's return policy is typically 15 days, and they often run sales or bundle deals during holiday seasons.

Amazon stocks all current Apple TV models and usually ships within one to two days with Prime membership. Prices match Apple's official pricing, and you get Amazon's return window (typically 30 days). Walmart and Target also carry Apple TV boxes online and in stores, with similar shipping and return options.

Carrier stores and phone providers

Verizon, AT&T, and other carriers sometimes sell Apple TV boxes at their retail locations or online. Pricing is usually the same as other retailers, but carriers may bundle the box with a discount if you're a customer. Call your carrier's store or check their website to see if they have stock and whether any current promotions explore.

Buying from a carrier can be convenient if you're already there for another reason, but there's no advantage in price or warranty compared to buying from Apple or a general electronics store.

Refurbished and secondhand options

If you want to spend less, refurbished Apple TV boxes are sold on Apple's website, Best Buy, and Amazon. Refurbished means the device was returned, inspected, cleaned, and repackaged by the manufacturer or retailer. These units typically come with a warranty (often 90 days to one year) and cost 10 to 20 percent less than new.

Used Apple TV boxes appear on eBay, Facebook Marketplace, and Craigslist, but buying secondhand means no warranty and no way to verify the device works properly until you get it home. If you go this route, ask the seller for photos of the box powered on and test it when ready after purchase. Older models like the Apple TV 4K (second generation) are cheaper used but may lack newer features.

What to check before you buy

Make sure your TV has an HDMI port — all modern TVs do, but very old ones may not. Check whether you want the 64GB or 256GB storage option; most people are fine with 64GB unless you plan to read many apps or games. Confirm that your internet connection is strong enough; Apple TV works best on Wi-Fi 6 or a wired ethernet connection, though older Wi-Fi networks work too.

Look at the return policy before you buy. Apple and most major retailers give you at least 14 days to return an unopened or defective box. If you're buying from a third-party seller on a marketplace, check their return policy — some don't accept returns at all.

Pricing and current deals

The Apple TV 4K with 64GB storage costs $129, and the 256GB model costs $199. The Apple TV HD costs $99. These prices are consistent across Apple, Amazon, Best Buy, and most other authorized retailers. Occasionally, retailers discount older models or run sales during Black Friday, back-to-school season, or holiday shopping periods, but discounts are usually modest — $10 to $30 off.

Sign up for price alerts on Amazon or Best Buy if you want to be notified when the price drops. Check the retailer's website directly rather than relying on third-party deal sites, which sometimes list outdated information.

Frequently Asked Questions

Can I buy an Apple TV box in person the same day?

Yes. Apple Stores, Best Buy, Walmart, and Target typically have Apple TV boxes in stock and can sell them to you when ready. Call ahead to confirm your local store has the model you want, or check online inventory before you go.

Is it cheaper to buy from Apple or from Amazon?

Prices are usually identical between Apple, Amazon, Best Buy, and other authorized retailers. The difference is in shipping speed and return policies. Amazon Prime members get faster shipping, while Apple Stores let you inspect the device before buying.

What's the difference between the Apple TV 4K and the Apple TV HD?

The Apple TV 4K plays 4K video and has a faster processor, making it better for gaming and apps. The Apple TV HD plays up to 1080p video and costs $30 less. If your TV is 4K, the 4K box is worth the extra cost; if your TV is 1080p, the HD model is sufficient.

Do I need to buy AppleCare with my Apple TV box?

No. Apple TV boxes come with a one-year limited warranty that covers hardware defects. AppleCare adds accidental damage coverage for two years total, but it's optional and costs extra. Most people don't need it unless they're worried about drops or spills.

Can I return an Apple TV box if I change my mind?

Yes. Apple, Amazon, Best Buy, and most retailers have return windows of 14 to 30 days. The box must be unopened or in like-new condition with all original packaging and accessories. Check the specific retailer's return policy before you buy.