Where You Can Buy Apple TV Right Now
You can buy Apple TV hardware at Apple's official website, Amazon, Best Buy, Walmart, Target, and B&H Photo. Apple TV devices are also available through carriers like Verizon and AT&T if you bundle them with a service plan. Prices and stock vary by retailer and by which Apple TV model you choose — the standard 4K model, the higher-end model with more storage, or the older HD version if you find it discounted.
The fastest route is usually Apple's website or Amazon if you want the current model shipped quickly. Best Buy and Walmart stock them in physical stores, so you can walk out with one the same day. Target and B&H Photo also carry them, though availability depends on your location and the specific model.
Key Takeaways
- Apple TV devices are sold at Apple.com, Amazon, Best Buy, Walmart, Target, and B&H Photo, with prices typically ranging from $99 to $199 depending on storage and features.
- Physical retailers like Best Buy and Walmart let you buy and take home the same day, while online retailers usually ship within one to three business days.
- Carrier bundles through Verizon or AT&T may offer discounts if you already subscribe to their services, but check the total cost against buying the device outright.
- Older or refurbished Apple TV models sometimes appear at lower prices on Amazon and eBay, but buying new from an authorized retailer includes the full warranty.
Apple's Official Store and Direct Shipping
Apple.com sells the current Apple TV lineup directly and ships to most addresses in the United States. You get the full manufacturer warranty, free shipping on orders over a certain amount (check the site for current thresholds), and the option to set up in-store pickup at an Apple Store if one is near you. The site shows stock in real time, so you can see whether the model you want is in stock before you add it to your cart.
Buying from Apple also means you can configure storage options if available — some models come in 64GB or 128GB versions. You pay full retail price, but you avoid markups and get direct access to Apple's support if something goes wrong.
Amazon and Other Online Retailers
Amazon typically stocks all current Apple TV models and often has them in stock for next-day or two-day delivery if you have Prime membership. Prices on Amazon usually match Apple's official pricing, though occasional discounts appear during sales events like Prime Day or Black Friday. B&H Photo also carries Apple TV devices and ships quickly, with the advantage that they do not charge sales tax in most states.
When buying from Amazon or B&H, check the seller name — you want to buy from Amazon itself or from B&H Photo Video, not from a third-party marketplace seller, to may support you get a new device with the full warranty. Read the product listing carefully to confirm which model and storage capacity you are ordering.
Best Buy and Walmart for Same-Day Pickup
Both Best Buy and Walmart stock Apple TV in their physical stores and let you order online and pick up the same day, usually within a few hours. This is the fastest way to get the device if you do not want to wait for shipping. You can check stock at your nearest store on their websites before you order.
Best Buy sometimes runs sales on Apple TV during seasonal promotions, and their staff can answer questions about setup and compatibility if you are unsure which model fits your needs. Walmart's prices are typically competitive with other retailers, and they offer the same pickup convenience.
Target and Specialty Electronics Stores
Target carries Apple TV in most locations and offers the same online-order-and-pickup option as Best Buy and Walmart. You can also buy in-store if you prefer to see the device in person before purchasing. Target's website shows local stock, so you can confirm availability before you go.
B&H Photo, a specialty retailer focused on electronics, stocks Apple TV and ships nationwide. They often have competitive pricing and do not charge sales tax outside New York, which can save you money depending on where you live. Their customer service is strong if you have questions about which model to choose.
Carrier Bundles and Discounted Options
Verizon and AT&T sometimes offer Apple TV as part of a bundle with their internet or streaming services, occasionally at a discount or even free with a service commitment. If you already use one of these carriers, it is worth checking their websites to see current bundle offers. However, calculate the total cost of the bundle against buying the device separately — sometimes the discount is small enough that buying outright is a better deal.
Refurbished or open-box Apple TV devices occasionally appear on Amazon, eBay, and Best Buy's clearance section at lower prices. These are usually safe to buy if they come with a return window and a warranty, but new devices from authorized retailers are a better choice if the price difference is small.
Comparing Price and Availability Across Retailers
Apple TV prices are set by Apple and do not vary much between retailers — you will pay roughly the same amount whether you buy from Apple, Amazon, Best Buy, or Walmart. The real differences are in shipping speed, pickup options, and occasional sales. Use a price-comparison tool or check each retailer's website to see current stock and any active discounts.
Timing matters if you are looking for a deal. Black Friday, Prime Day, and back-to-school sales sometimes bring discounts, though they are usually modest — $10 to $30 off. If you need the device now, do not wait for a sale; the savings are rarely worth the delay. If you can wait a few weeks, sign up for price alerts on Amazon or Best Buy to catch a discount when it happens.
What to Check Before You Buy
Before you order, confirm which Apple TV model you want. The current lineup includes the standard 4K model and a higher-end version with more storage and faster processing. Older HD models are sometimes still listed online but are no longer the current product — avoid them unless they are heavily discounted and you have an older TV that does not support 4K.
Check the return policy at whichever retailer you choose. Most allow returns within 14 to 30 days, which gives you time to test the device and make sure it works with your setup. Apple's return window is 14 days; Amazon and Best Buy typically offer 15 to 30 days. Keep your receipt and the original packaging in case you need to return it.
Frequently Asked Questions
Is Apple TV cheaper at any particular retailer?
Prices are nearly identical across Apple, Amazon, Best Buy, Walmart, and Target — usually within a dollar or two. Occasional sales at Best Buy or Amazon during major shopping events may save you $10 to $30, but these are rare and unpredictable. Buying from whichever retailer offers the fastest shipping or most convenient pickup is usually the better choice than waiting for a discount.
Can I buy Apple TV in a physical store the same day?
Yes. Best Buy, Walmart, and Target all stock Apple TV in most locations and let you order online and pick up within a few hours, or buy in-store when ready. Check their websites to confirm stock at your nearest store before you go. B&H Photo has physical locations in New York and New Jersey if you are in those areas.
What is the difference between buying from Apple directly and buying from Amazon?
Both come with the same warranty and the same device. Apple's site offers free shipping over a certain amount and in-store pickup at Apple Stores. Amazon offers faster shipping with Prime membership and sometimes has sales. The device itself is identical, so choose based on convenience and shipping speed.
Should I buy a refurbished Apple TV to save money?
Refurbished devices are usually safe if they come with a warranty and a return window, but the savings are often only $20 to $40. If the price difference is small, buy new — you get the full warranty and peace of mind. Refurbished makes sense only if the discount is substantial and the seller has good return policies.
Do I need to buy Apple TV from an Apple Store?
No. Any authorized retailer — Amazon, Best Buy, Walmart, Target, B&H Photo — sells the same device with the same warranty. Buying from Apple directly is convenient if you want in-store pickup or prefer to deal with Apple's support, but it is not required. Choose based on where you can get it fastest or most conveniently.