You can buy Apple TV directly from Apple or from major electronics retailers

Apple TV is sold through Apple's own website and stores, as well as through Best Buy, Amazon, Walmart, Target, and other electronics retailers. The device itself costs the same everywhere — currently $99 for the 4K model with 64GB storage and $129 for 128GB — but where you buy affects shipping speed, return policies, and whether you get bundle deals or trade-in credit.

The fastest route is Apple's website or an Apple Store if you have one nearby. Amazon and Best Buy typically ship within one to two business days. Walmart and Target offer in-store pickup at many locations, which means you can have the device the same day you order online.

Key Takeaways

  • Apple TV 4K costs $99 for 64GB or $129 for 128GB, and the price is the same at every retailer.
  • Apple's website and stores offer the fastest delivery and the easiest returns if something is wrong with the device.
  • Amazon, Best Buy, Walmart, and Target all stock Apple TV and often have it in stock for same-day or next-day pickup.
  • Some retailers occasionally run sales or bundle Apple TV with other products, so checking multiple sites before you buy can save money.
  • If you have an older Apple TV model to trade in, Apple's website and Apple Stores will give you credit toward the purchase price.

Buying directly from Apple

Apple's website (apple.com) and physical Apple Stores are the most straightforward places to buy. You get the full warranty, can return the device within 14 days if it does not work for you, and can speak to someone in person at a store if you have questions about setup or compatibility with your TV.

Apple also runs a trade-in program: if you have an older Apple TV model, you can mail it in or bring it to a store and receive a credit toward the new purchase. The credit amount depends on the model and condition — typically $15 to $40 — but it reduces your out-of-pocket cost. You can check the trade-in value on Apple's website before you commit to buying.

Shipping from Apple's website is free on orders over $35, and most orders arrive within three to five business days. If you need it faster, Apple offers expedited shipping for a fee, or you can pick it up at a store the same day if stock is available.

Best Buy and Amazon

Best Buy stocks Apple TV in stores and online. If you order online, you can pick it up at your nearest store within a few hours on most days, or have it shipped to your home. Best Buy's return window is 15 days, and staff can help with setup if you buy in person.

Amazon typically has Apple TV in stock and offers free two-day shipping with Prime membership. If you do not have Prime, standard shipping takes five to seven business days. Amazon's return window is 30 days, which is longer than Apple's, so if you are unsure about the device, Amazon gives you more time to decide.

Walmart and Target

Both Walmart and Target sell Apple TV online and in many physical stores. Their main advantage is same-day or next-day pickup: you order online and pick up at your local store within hours, which means you avoid shipping delays. Both retailers price Apple TV at the manufacturer's suggested price, matching Apple and Best Buy.

Walmart's return policy is 15 days, and Target's is 30 days. Target's longer window can be useful if you want time to test the device on your TV before committing to it. Both stores also occasionally run promotions — such as discounts when you buy Apple TV with other electronics — so checking their websites before you buy can reveal deals not available elsewhere.

Checking prices and availability before you buy

The base price of Apple TV 4K is fixed across all retailers, but promotions and bundle deals vary. Before you purchase, visit Apple.com, BestBuy.com, Amazon.com, Walmart.com, and Target.com to see whether any are running sales or offering gift cards with purchase.

Use each retailer's stock checker to see whether the device is available for pickup near you. If same-day or next-day pickup matters to you, Walmart and Target's inventory tools let you search by zip code. Best Buy's website shows in-store availability and estimated pickup times.

If you are buying as a gift or want to avoid the hassle of returns, consider the return window: Amazon and Target both offer 30 days, while Apple and Best Buy offer 14 to 15 days. Walmart offers 15 days.

What to know about shipping and delivery

Apple TV is a small device — about the size of a thick paperback book — so shipping is fast and inexpensive across all retailers. Most orders placed before noon arrive within three to five business days if you choose standard shipping. Expedited options (one-day or two-day) are available at most retailers for an additional fee, usually $5 to $15.

If you order from a retailer with physical stores near you, in-store pickup is almost always faster and free. Walmart and Target typically have pickup ready within two to four hours of ordering online. Best Buy's pickup window is similar, though it depends on store traffic.

Trade-in and refurbished options

If you want to spend less, Apple sells refurbished Apple TV models on its website at a discount — usually 15 percent off the new price. These are devices that were returned, inspected, and restored to like-new condition. They come with the same one-year warranty as new devices and the same 14-day return window.

Best Buy and Amazon also sell refurbished Apple TV models, sometimes at a slightly deeper discount than Apple's refurbished store. Check the warranty and return policy for each refurbished listing, as they vary by seller.

Frequently Asked Questions

Is Apple TV cheaper anywhere than the official price?

The base price is the same everywhere, but retailers occasionally run promotions — such as gift cards with purchase or bundle discounts when you buy Apple TV with other electronics. These deals are temporary and vary by retailer, so checking multiple sites before you buy can reveal savings. Refurbished models are consistently cheaper, usually 15 percent off.

Can I return Apple TV if I change my mind?

Yes. Apple offers 14 days, Best Buy and Walmart offer 15 days, and Amazon and Target offer 30 days. The device must be in its original packaging and in working condition. If you bought it in a store, you can return it there; if you ordered online, most retailers offer free return shipping.

Do I need to pay for shipping?

Apple offers free shipping on orders over $35. Amazon offers free two-day shipping with Prime membership. Best Buy, Walmart, and Target all offer free standard shipping on online orders, though it typically takes five to seven business days. In-store pickup is free at all retailers that offer it.

What is the difference between the 64GB and 128GB models?

Storage holds apps and games you read. Most people use the 64GB model without running out of space, since Apple TV streams most content rather than storing it. The 128GB model is useful if you read many games or apps, or if you plan to keep the device for many years. Both models are the same price at all retailers.

Can I buy Apple TV at Costco or Sam's Club?

Costco occasionally stocks Apple TV, but availability varies by location and changes frequently. Sam's Club does not typically carry it. If you have a Costco membership, check your local store or Costco.com to see current stock. Best Buy, Amazon, Walmart, and Target are more reliable for consistent availability.