The App Store is in the LG Content Store, not Apple's App Store

The App Store on an LG TV is LG's own app marketplace, built into the TV's operating system. It is not Apple's App Store — that only exists on iPhones, iPads, and Mac computers. On LG TVs, you access LG's app store directly from your home screen, usually labeled "LG Content Store" or straightforward "App Store" depending on your TV model and software version.

The location and exact name vary slightly between LG TV models made in different years, but the process is nearly identical on all of them. You will navigate using your remote control, and the store will appear as a tile or icon on your main menu.

Key Takeaways

  • LG's App Store is built into your TV and accessed from the home screen using your remote — you do not need to buy or install anything separate.
  • On most LG TVs, the App Store appears as a tile on the home screen labeled "LG Content Store," "App Store," or "Featured" depending on your model year.
  • Press the Home button on your remote to reach the main menu, then look for the app marketplace tile and select it with your remote.
  • The apps available in LG's store depend on your TV model and region, and not all apps work on all LG TVs.

Finding the App Store on Your LG Home Screen

Start by pressing the Home button on your LG remote. This takes you to the main menu where all your TV's features and apps live. The Home button is usually at the top of the remote and has a house icon on it.

Once you are on the home screen, look for a tile or icon labeled "LG Content Store," "App Store," "Featured," or sometimes just a shopping bag icon. On newer LG TVs (2022 and later), this tile is often pinned to the top row of your home screen. On older models, you may need to scroll left or right to find it. Highlight the tile using the arrow buttons on your remote, then press the center Select button to open it.

If you cannot find an app store tile on your home screen, your TV may organize apps differently. Some LG models show a menu option called "My Apps" or "All Apps" — selecting that will show you installed apps and give you access to read more.

What You Will See Inside the LG App Store

Once you open the store, you will see categories like "Featured," "Popular," "Games," "Entertainment," and "Utilities." The layout shows app tiles with icons and descriptions. You can browse by category or search for a specific app using the search function, which usually appears at the top of the screen.

To read an app, highlight it and press Select. The TV will show you the app's details, permissions it needs, and a read button. Press Select on the read button, and the app will install automatically. Installation usually takes a few seconds to a minute depending on the app size and your internet connection.

Not every app available on other platforms works on LG TVs. The store only shows apps that LG has tested and approved for your specific TV model. If you are looking for a particular app and cannot find it, it may not be available for LG TVs, or it may require a newer TV model.

Troubleshooting: App Store Will Not Open

If you press the App Store tile and nothing happens, check that your TV is connected to the internet. Press the Home button, navigate to Settings, then Network, and confirm you are connected to Wi-Fi or ethernet. A weak or dropped connection will prevent the store from loading.

If your TV is online but the store still will not open, try restarting your TV. Unplug it from power for 30 seconds, then plug it back in. This clears temporary glitches that sometimes block the store from launching. Once the TV restarts, press Home and try opening the App Store again.

If the store opens but loads very slowly or shows blank tiles, your internet connection may be too slow. Move your TV closer to your router if it is on Wi-Fi, or consider switching to a wired ethernet connection if your TV has an ethernet port. Apps in the store require a stable connection to load their images and descriptions.

Downloading and Installing Apps from the Store

Once you find an app you want, the read process is straightforward. Highlight the app tile, press Select, and a details page will appear showing the app name, description, rating, and a blue "read" or "Install" button. Press Select on that button.

The TV will begin downloading the app, and you will see a progress bar or loading indicator. Do not turn off your TV or unplug it during this time. Most apps read and install within one to three minutes. Once complete, the button will change to "Open" or "Installed," and the app will appear in your apps list.

You can then open the app when ready by pressing Select on the "Open" button, or you can close the store and find the app on your home screen or in your apps list later. Apps you read stay on your TV until you manually delete them.

Managing Apps You Have Downloaded

To see all the apps you have installed, go to Home, then look for "My Apps," "All Apps," or "Installed Apps" depending on your TV model. This screen shows every app on your TV, including ones that came pre-installed and ones you downloaded yourself.

To remove an app, highlight it, press and hold the Select button (or look for a menu button on your remote), and choose "Delete" or "Remove." The app will uninstall when ready. You can always read it again later from the App Store if you change your mind.

Some apps receive updates over time. Your TV will usually notify you when updates are available, or you can check the App Store for an "Updates" section that shows which of your installed apps have new versions ready to read.

Frequently Asked Questions

Why do I not see the App Store tile on my home screen?

Newer LG TVs show the App Store prominently, but older models may hide it in a menu. Try pressing Home, then looking for "All Apps," "My Apps," or a settings menu. You can also try scrolling left and right on your home screen — the App Store tile may be off-screen. If you still cannot find it, your TV model may not have an app store, which is rare but possible on very old LG TVs.

Can I use Apple's App Store on my LG TV?

No. Apple's App Store only works on Apple devices like iPhones, iPads, and Mac computers. LG TVs use LG's own app store. If you want to use Apple services on your LG TV, you can use AirPlay to stream from an Apple device, or read apps like Apple TV+ if they are available in LG's store for your region.

What should I do if an app I want is not in the LG App Store?

Not all apps are available for LG TVs. Check whether the app maker offers an LG TV version by visiting their website. If they do not, the app may only work on other TV brands or devices. As an alternative, you can use AirPlay or screen mirroring to display the app from your iPhone or iPad on your TV screen.

Do I need a subscription to read apps from the LG App Store?

No. Downloading apps from LG's store is free. Some apps themselves charge a subscription fee once installed — for example, Netflix or Disney+ — but the act of downloading and installing from the store costs nothing.

How much storage space do apps take up on my LG TV?

Storage varies by app. Most streaming apps like Netflix or YouTube take 50 to 200 megabytes. Games can be larger, sometimes 500 megabytes to over a gigabyte. LG TVs typically have enough built-in storage for dozens of apps, but if you run out of space, you can delete apps you no longer use to make room for new ones.