Buy Apple TV hardware from Apple, Amazon, Best Buy, or Walmart

You can purchase Apple TV boxes at major electronics retailers, directly from Apple, and online marketplaces. Apple's official website sells the current models—Apple TV 4K and Apple TV HD—with next-day shipping in most areas. Amazon, Best Buy, and Walmart stock both models in-store and online, often with same-day or next-day delivery options depending on your location.

Prices vary slightly between retailers. Apple TV 4K starts at $129 for the 64GB model and $149 for 128GB. Apple TV HD costs $99. Some retailers occasionally run sales during holiday periods or offer bundle deals with other products, so checking multiple sites before buying can save money. Best Buy sometimes includes their Geek Squad installation service as an option at checkout.

If you want to avoid shipping, check stock at your nearest Best Buy or Walmart using their store locator tools. Most locations keep at least one model in stock. Apple retail stores also have both models available for when ready pickup if you order online.

Key Takeaways

  • Apple TV hardware is sold at Apple.com, Amazon, Best Buy, Walmart, and other major electronics retailers both online and in physical stores.
  • Apple TV 4K costs $129–$149 depending on storage, while Apple TV HD costs $99, with prices consistent across most retailers.
  • You can check real-time stock at Best Buy and Walmart using their website store locators to find nearby inventory.
  • Apple TV+ subscription is separate from the hardware purchase and can be started during setup or through the Apple TV app on any compatible device.
  • Refurbished Apple TV models sold directly by Apple come with the same one-year warranty as new units and cost about 15 percent less.

Apple's official store for new and refurbished models

Apple.com offers both new and refurbished Apple TV units. New models ship with a one-year limited warranty and typically arrive within two business days. Refurbished units—devices returned within the return window, tested, and repackaged—carry the same one-year warranty and cost roughly 15 percent less than new.

Buying directly from Apple also gives you access to their return policy: 14 days to return for any reason, no questions asked. If you have an Apple Store nearby, you can order online and pick up the same day or next day at the Genius Bar. Apple's website also lets you compare the two current models side by side and read detailed specs before purchase.

Amazon and third-party marketplace sellers

Amazon stocks both Apple TV 4K and Apple TV HD, sold either directly by Amazon or by third-party sellers. When buying from Amazon directly (marked "Ships from and sold by Amazon.com"), you get Prime shipping if you have a membership, often arriving within one or two days. The device comes with Amazon's standard return window.

Be cautious with third-party sellers on Amazon. Check the seller's rating and read recent reviews before purchasing. Some third-party sellers offer lower prices but may not include original packaging or may have slower shipping. Always confirm the listing says "New" rather than "Used" or "Refurbished" unless you specifically want a refurbished unit. The price difference is usually small enough that buying from Amazon directly or another major retailer is safer.

Best Buy and in-store pickup options

Best Buy carries both Apple TV models in most locations and online at BestBuy.com. You can check stock at your nearest store using their website—search for "Apple TV" and enter your zip code to see what's available locally. Many stores have at least one model in stock for same-day pickup, which means you can order online and walk out with the device within a few hours.

Best Buy's return policy is 15 days for most electronics, slightly longer than Apple's. If you purchase the Geek Squad protection plan (optional, around $20–$30), it extends coverage and includes in-home setup. For most users, this is unnecessary—Apple TV setup takes about five minutes—but it's available if you want professional installation.

Walmart for budget-conscious shoppers

Walmart sells both Apple TV models online and in most physical stores at prices matching other major retailers. Their website shows real-time stock at nearby locations. Walmart+ members get free next-day delivery on most orders, and in-store pickup is usually available within a few hours of ordering online.

Walmart's return window is 15 days for electronics. Prices are competitive with Amazon and Best Buy, so there's no financial advantage to choosing Walmart over other retailers—pick whichever offers the most convenient shipping or pickup option for you.

Costco and membership warehouse options

Costco occasionally stocks Apple TV models, but availability varies by location and season. If you have a Costco membership, check your local warehouse or their website to see current stock. Costco's return policy is generous—you can return electronics within 90 days—but their selection is limited compared to Best Buy or Amazon.

Sam's Club and BJ's Wholesale also carry Apple TV from time to time, though like Costco, availability is inconsistent. These are worth checking if you already have a membership, but they should not be your first stop if you need the device right away.

Apple TV+ subscription is separate from hardware

The Apple TV hardware and the Apple TV+ streaming subscription are two different purchases. When you buy an Apple TV box, you get the device itself—the subscription is optional and billed separately. You can start a free trial of Apple TV+ during setup, or you can skip it and add it later through the Apple TV app.

Apple TV+ costs $9.99 per month for a standard subscription or $19.99 per month for the premium tier with spatial audio and higher bitrate. Some Apple device bundles (like purchasing a new iPhone or Mac) include three months of Apple TV+ free, but this is separate from the hardware purchase. You can manage your subscription at any time through Settings on your Apple TV device or through your Apple Account online.

Frequently Asked Questions

Is Apple TV hardware cheaper anywhere than at Apple.com?

Prices are nearly identical across Apple.com, Amazon, Best Buy, and Walmart—usually within a dollar or two. Occasionally one retailer runs a sale, but these are rare and short-lived. The real savings come from refurbished models on Apple.com, which cost about 15 percent less and carry the same warranty as new units.

Can I return Apple TV if I change my mind?

Yes. Apple offers 14 days, Best Buy and Walmart offer 15 days, and Costco offers 90 days. Amazon's return window depends on whether you bought from Amazon directly (30 days) or a third-party seller (varies). Keep the original packaging and receipt to make returns easier.

Do I need to buy Apple TV+ when I buy the hardware?

No. Apple TV+ is a separate subscription. You can set up the hardware without subscribing, or start a free trial during setup and cancel anytime. The device works perfectly fine without any subscription—you can use it with other streaming apps like Netflix, Disney+, or Hulu.

What's the difference between Apple TV 4K and Apple TV HD?

Apple TV 4K plays movies and shows in 4K resolution and supports higher frame rates and advanced audio formats. Apple TV HD plays content in 1080p. If your TV is 4K, the 4K model is worth the extra $30. If your TV is 1080p or smaller, the HD model is sufficient and costs less.

Can I buy Apple TV internationally?

Apple.com ships to most countries, but availability and pricing vary by region. Amazon and other retailers also ship internationally, though shipping costs and delivery times differ. Check the shipping details at checkout before purchasing to confirm your country is covered.