Disney Plus raised prices in October 2024
Yes. Disney Plus increased subscription prices across all three of its plans in October 2024. The Standard plan (with ads) went from $7.99 to $7.99 per month — no change there. The Standard plan without ads rose from $10.99 to $13.99 per month. The Premium plan, which allows 4K streaming and multiple simultaneous streams, increased from $13.99 to $17.99 per month.
These were the first price increases since December 2022. Disney also changed what each tier includes, bundling options, and how many people can watch at once. The changes affect new subscribers when ready and existing subscribers when their renewal date arrives.
Key Takeaways
- The Standard ad-free plan jumped $3 per month to $13.99, and Premium jumped $4 per month to $17.99.
- Disney removed the ability to share passwords across different households on the Standard plan; Premium members can still share with one additional household.
- The ad-supported plan stayed at $7.99 per month and remains the cheapest entry point.
- Existing subscribers see the new price when their current subscription renews, not when ready.
- Disney offers a bundle combining Disney Plus, Hulu, and ESPN Plus at various price points depending on which ad tier you choose.
How the three plans differ after the price change
The Standard plan with ads costs $7.99 per month and includes 4K video quality, HDR, and Dolby Atmos sound. You can watch on two devices at the same time. Ads appear before and during content, typically 4 to 5 minutes per hour.
The Standard plan without ads costs $13.99 per month. It includes the same video and audio quality and two simultaneous streams, but no commercials. This plan does not allow password sharing with other households — only people in your home can use the account.
The Premium plan costs $17.99 per month. It includes 4K, HDR, Dolby Atmos, and up to four simultaneous streams. You can share your password with one additional household outside your home. This is the only plan that supports 4K streaming; the other two max out at 1080p on most devices.
Password sharing rules changed with the price increase
Before October 2024, Disney Plus allowed password sharing across households on all paid plans. Now, only Premium members can share with one additional household. Standard plan subscribers cannot share their password with people outside their home.
Disney defines a household as people who live at the same address and share the same internet connection. If you share a password with someone in a different location, Disney may ask you to verify your account or restrict access. Premium members who share with an outside household must designate that person as an authorized user in their account settings.
If you were already sharing a Standard plan password before October 2024, Disney allowed existing accounts to continue for a grace period, but the restriction applies when you renew or downgrade.
The bundle option and how it compares to separate subscriptions
Disney offers a bundle combining Disney Plus, Hulu, and ESPN Plus. The bundle comes in three versions: all three services with ads for $14.99 per month, Disney Plus and Hulu without ads plus ESPN Plus with ads for $19.99 per month, and all three without ads for $24.99 per month.
If you bought each service separately at the ad-supported tier, you would pay $7.99 (Disney Plus) + $7.99 (Hulu) + $11.99 (ESPN Plus) = $27.97 per month. The bundle saves you money if you want more than one service. The bundle with all ads saves about $13 per month compared to buying separately.
The bundle does not include the Premium tier of Disney Plus (the one with 4K and four streams). If you want Premium Disney Plus, you must buy it separately and add Hulu and ESPN Plus on top.
When the price increase takes effect for your account
New subscribers see the new prices when ready when they sign up. Existing subscribers see the increase when their subscription renews — not on the day Disney announced the change. If your renewal date is in January, you pay the old price through December and the new price starting in January.
Disney sends an email notification 30 days before your renewal date telling you the new price. You can downgrade to a cheaper plan or cancel before that date if you want to avoid the increase. Some subscribers who downgraded to the ad-supported plan were able to keep their old price for a limited time, but this was not may provide.
Why Disney raised prices and what changed in the service
Disney cited increased content spending and the cost of running the service as reasons for the increase. The company has released more original series and films, including Marvel and Star Wars shows, which cost more to produce than licensed content.
Disney also removed the ability to share passwords on lower-cost plans, which the company said was necessary to reduce password sharing and encourage more paid subscriptions. The Premium plan's ability to share with one household is meant to appeal to families who want to split the cost.
The service itself did not gain major new features with this price increase. Existing features like offline downloads, multiple profiles, and parental controls remain the same across all plans.
Comparing Disney Plus to other streaming services at similar price points
Netflix's Standard plan without ads costs $15.49 per month and allows two simultaneous streams. Netflix's Premium plan costs $22.99 per month and allows four streams plus 4K. Disney Plus Premium at $17.99 is cheaper than Netflix Premium but offers the same 4K and four-stream features.
Hulu's ad-free plan costs $14.99 per month. Max (formerly HBO Max) costs $15.99 per month with ads and $19.99 without ads. Paramount Plus costs $5.99 with ads and $11.99 without ads. The Disney bundle at $14.99 for all three services with ads is competitive if you watch content on all three platforms.
If you only watch Disney Plus content, the Premium plan at $17.99 is less expensive than Netflix Premium. If you watch a mix of services, the bundle may offer better value than buying each subscription separately.
Frequently Asked Questions
Do I have to pay the new price right away?
No. You pay the new price when your subscription renews on your billing date, not when Disney announced the increase. Disney sends an email 30 days before your renewal date with the new price. You can downgrade or cancel before that date if you want to keep your current price.
Can I still share my Disney Plus password with family?
It depends on your plan. Premium members can share with one additional household outside their home. Standard members (with or without ads) cannot share with people in different locations. If you live with family members, any plan allows sharing within your household.
Is the bundle worth it if I only watch Disney Plus?
No. If you only watch Disney Plus, buying the plan separately is cheaper than the bundle. The bundle saves money only if you also watch Hulu or ESPN Plus regularly. The bundle with ads costs $14.99 for all three services, while Disney Plus alone with ads costs $7.99.
What is the difference between Standard and Premium?
Premium costs $4 more per month and adds 4K video quality, Dolby Atmos sound, and the ability to watch on four devices at once instead of two. Premium also allows password sharing with one household outside your home. Standard maxes out at 1080p resolution and two simultaneous streams.
Can I downgrade to the cheaper plan to avoid the price increase?
Yes. You can downgrade to the ad-supported plan ($7.99) or cancel your subscription before your renewal date. If you downgrade, you lose access to the features of your current plan, such as 4K or ad-free viewing, but you avoid the higher price.