Yes, Target sells Fire Sticks in store and online

Target carries Amazon Fire Sticks both in physical stores and through its website. You can find them in the electronics section near other streaming devices, or order online for same-day pickup or home delivery. Availability varies by location and model — some stores stock the basic Fire Stick, the Fire Stick 4K, and the Fire Stick 4K Max, while others may have limited inventory.

The price at Target matches Amazon's official retail price for each model. Target also runs occasional sales and allows you to use Target Circle rewards on Fire Stick purchases, which can lower your final cost. If you have a Target RedCard, you may earn additional rewards on the purchase.

Key Takeaways

  • Target stocks Fire Sticks in electronics sections and sells them online with options for pickup or delivery.
  • Prices at Target are the same as Amazon's official prices, but Target Circle members earn rewards on the purchase.
  • Availability of specific Fire Stick models depends on your store location and current inventory levels.
  • Other major retailers like Best Buy, Walmart, and Amazon itself also sell Fire Sticks if Target doesn't have your preferred model in stock.

How to find Fire Sticks at Target

Start by visiting Target.com and searching "Fire Stick" in the search bar. The site will show all available models, current prices, and real-time stock status for your nearest store. If a model is in stock nearby, you can reserve it for same-day pickup — most stores have pickup ready within a few hours.

If you prefer to shop in person, go to the electronics section of your local Target. Ask a team member if you cannot find the Fire Sticks on the shelf; they may be kept behind the counter or in a locked case. Call your store's electronics department ahead of time if you want to confirm they have a specific model before you visit.

Fire Stick models Target typically stocks

Target usually carries three main Fire Stick models: the standard Fire Stick (the most affordable option), the Fire Stick 4K (which supports 4K video and has faster processing), and the Fire Stick 4K Max (the newest and most powerful model). Stock levels for each model change based on demand and season — the standard Fire Stick is most commonly in stock year-round, while the 4K Max may have longer wait times during peak shopping periods.

Some Target locations may also stock the Fire Stick Lite, an older budget model, if they have overstock. Check Target.com to see which models are available at your specific store rather than assuming all three will be in stock.

Comparing prices across retailers

Target's Fire Stick prices are identical to Amazon's official prices because Amazon sets the manufacturer's suggested retail price. However, different retailers offer different ways to save. Best Buy sometimes runs sales or offers store credit with Fire Stick purchases. Walmart occasionally discounts Fire Sticks during holiday shopping periods. Amazon itself sometimes bundles Fire Sticks with other devices or services.

The real savings come from rewards programs: Target Circle members earn 1% back on most purchases, and RedCard holders earn an additional 5% off. If you shop at Walmart frequently, their rewards program may offer better value. Compare what you earn through each retailer's loyalty program rather than focusing only on the sticker price.

What to check before you buy

Confirm which streaming services you plan to use and whether your TV supports the resolution you need. The standard Fire Stick streams up to 1080p (full HD), the Fire Stick 4K streams up to 4K, and the 4K Max adds WiFi 6 for faster performance. If your TV is older or not 4K-capable, the standard Fire Stick is sufficient and costs less.

Check whether your TV has an available HDMI port. All Fire Sticks plug directly into an HDMI port, so if your TV has only one port and you already use it for another device, you will need an HDMI splitter. Also verify that your home WiFi network is strong enough — Fire Sticks work best within 30 feet of your router, and 4K streaming requires a faster connection than standard streaming.

Pickup and delivery options at Target

Target offers same-day pickup for most Fire Sticks ordered online before 2 p.m. local time. You can pick up your order at the store's guest services desk or drive-up window within a few hours. Same-day delivery is also available in many areas if you order before the cutoff time — delivery usually arrives between 2 p.m. and 10 p.m. the same day.

Standard shipping to your home takes 5 to 7 business days and is free for orders over $35. If you need the Fire Stick sooner and same-day options are not available in your area, consider ordering from Amazon directly, which often offers next-day delivery for Prime members.

Frequently Asked Questions

Does Target price match other retailers for Fire Sticks?

Target does not officially price match other retailers. However, Target's prices are already set by Amazon at the manufacturer's suggested retail price, so they are the same as Amazon's prices. If another retailer is running a temporary sale, Target will not match it, but you can check Target Circle offers or use a RedCard for additional savings.

Can I return a Fire Stick to Target if I change my mind?

Yes. Target allows returns of unopened Fire Sticks within 30 days of purchase for a full refund. If you have opened it and used it, you can still return it within 30 days, but Target may deduct a restocking fee. Keep your receipt and original packaging to make the return process faster.

What if my local Target is out of stock?

Check Target.com to see which nearby stores have the model you want in stock. You can also order online for delivery or pickup from a store that has inventory. If no Target locations near you have it, Best Buy, Walmart, and Amazon all carry Fire Sticks and may have faster shipping options.

Do I need a Target account to buy a Fire Stick?

No. You can purchase a Fire Stick at Target without an account by paying as a guest. However, creating a free Target account lets you track your order, earn Circle rewards, and save items to a wishlist for future purchases.

Will Target install the Fire Stick for me?

Target does not offer installation services for Fire Sticks. Setup takes about 5 minutes and requires only plugging the device into an HDMI port, connecting to WiFi, and signing in with your Amazon account. Target's website and the Fire Stick box both include step-by-step setup instructions.