Change Your Fire Stick Name in Settings

You can rename your Fire Stick directly from the device settings menu in about two minutes. The name you choose appears in your Amazon account, on your home network, and in the Alexa app — so you'll want something you can recognize if you have multiple Fire Sticks.

Start by pressing the Home button on your Fire Stick remote. Scroll to the top of the screen and select Settings. From there, go to Device and Accessories, then select your Fire Stick model from the list. Choose About, then Device Name. The current name will appear in a text field — delete it and type your new name using the on-screen keyboard.

Press Done when you finish. The change takes effect when ready. Your Fire Stick will keep the new name even after you restart it, and the name will sync across all your Amazon devices and the Alexa app within a few seconds.

Key Takeaways

  • The device name is set in Settings > Device and Accessories > About > Device Name, and you can change it anytime without losing your apps or settings.
  • Your new name appears in the Alexa app, on your home network, and in your Amazon account, so choose something descriptive if you own multiple Fire Sticks.
  • The change syncs automatically across all your Amazon devices and takes effect when ready without requiring a restart.
  • You can use letters, numbers, spaces, and most punctuation marks, but avoid special characters like @ or # that may not display correctly.

Why You Might Want to Rename Your Fire Stick

If you have more than one Fire Stick in your home, the default names (like "Living Room" or "Bedroom") can become confusing when you're casting from your phone or controlling devices through Alexa. A custom name makes it clear which device you're controlling.

Renaming is also useful if you move a Fire Stick to a different room. Instead of keeping a name that no longer matches its location, you can update it to reflect where it actually sits. This prevents you from accidentally sending video or music to the wrong screen.

Some people rename their Fire Sticks to include the TV model or screen size — for example, "Living Room 55-inch" or "Bedroom Samsung" — so they remember which device connects to which television when troubleshooting or adjusting settings.

What Characters and Lengths Work in Device Names

Fire Stick device names can be up to 32 characters long, which gives you plenty of room for descriptive labels. You can use letters (uppercase and lowercase), numbers, spaces, hyphens, underscores, and periods without any problems.

Avoid special characters like @, #, $, %, &, or asterisks — these may not display correctly in the Alexa app or on your home network. If you try to use a character that isn't supported, the Fire Stick will either reject it or replace it with a character it can read.

The name is case-sensitive in your account settings, but it displays the same way everywhere once you set it. If you type "Living Room" it will show as "Living Room" in the Alexa app and on your network.

Renaming Through the Alexa App Instead

If you prefer to rename your Fire Stick from your phone, you can do it through the Alexa app on iOS or Android. Open the app and tap Devices in the bottom right corner, then select Echo & Alexa. Find your Fire Stick in the list and tap it.

Tap the settings icon (usually a gear or three dots) at the top right of the screen. Look for Device Name or Edit Name, then type your new name and save. The change will sync to your Fire Stick within a few seconds, and you'll see the new name appear on the device itself.

This method works even if you're away from home, as long as your Fire Stick is connected to the internet and your Amazon account. It's useful if you want to rename a device without picking up the remote.

Renaming a Fire Stick You Just Set Up

During the initial setup process, Amazon prompts you to name your Fire Stick before you finish. If you accepted the default name or chose one you now want to change, you don't have to start over — just follow the Settings menu steps above.

If you're setting up a new Fire Stick and want to give it a custom name from the start, pay attention when the setup wizard asks for a device name. Type the name you want to use, and it will be active as soon as setup completes. You can still change it later if you decide on something different.

What Happens to Your Apps and Settings When You Rename

Renaming your Fire Stick does not affect your apps, login information, watch history, or any settings. All your installed apps remain in place, your Amazon Prime Video account stays logged in, and your personalized recommendations continue as normal.

The only thing that changes is the name that appears in menus and on your network. Your Fire Stick's internal identifier (a unique code Amazon uses to track the device) stays the same, so your account recognizes it as the same device before and after the rename.

If you're concerned about losing something during a rename, you don't need to be — this is a straightforward label change with no risk to your data or configuration.

Troubleshooting a Name That Won't Change

If you enter a new name but it doesn't appear to save, first check that you pressed Done or Save after typing. Sometimes the on-screen keyboard can be slow to respond, so wait a few seconds after pressing Done before navigating away from the menu.

If the name still hasn't changed after 30 seconds, restart your Fire Stick by unplugging it for 10 seconds, then plugging it back in. Once it boots up, go back to Settings and check the device name again — it should now show your new name.

If you're renaming through the Alexa app and the change doesn't appear on your Fire Stick, make sure both your phone and Fire Stick are connected to the same Wi-Fi network. If they're on different networks, the sync may not work. Restart the Alexa app and try again.

Frequently Asked Questions

Can I use the same name for multiple Fire Sticks?

Technically yes, but it's not recommended. If you have two Fire Sticks with the same name, the Alexa app and your Amazon account may have trouble distinguishing between them when you're casting or controlling devices. Each Fire Stick should have a unique name so you know which one you're controlling.

Will renaming my Fire Stick affect my Alexa routines or smart home automations?

No. Alexa routines and automations are tied to your Fire Stick's internal identifier, not its display name. You can rename the device without breaking any routines or automations you've set up.

What if I forget what I named my Fire Stick?

You can see all your device names in the Alexa app under Devices > Echo & Alexa. The app lists every Fire Stick connected to your Amazon account along with its current name. You can also check the device name by going to Settings > Device and Accessories on the Fire Stick itself.

Can I rename my Fire Stick if I'm not the account owner?

No. Only the Amazon account owner can change the device name. If you're a household member or guest on someone else's Fire Stick, you won't have access to the Settings menu where the device name is changed. Ask the account owner to make the change for you.

Does renaming my Fire Stick change its network name (the name it shows on Wi-Fi)?

No. The device name you set in Amazon Settings is different from the network name your Fire Stick broadcasts on Wi-Fi. The network name is set by Amazon and includes a code — changing your device name won't affect it. If you need to change the Wi-Fi network your Fire Stick connects to, that's a separate process in the Network settings.