Amazon is the primary seller, but other retailers carry Fire Sticks too
You can buy a Fire Stick directly from Amazon's website or through Amazon's physical stores in select cities. Amazon also sells Fire Sticks through its app if you shop on mobile. Beyond Amazon, Best Buy, Walmart, Target, and B&H Photo all stock Fire Sticks in-store and online. Some regional electronics retailers and warehouse clubs like Costco carry them as well, though inventory varies by location and season.
Prices are usually the same across retailers because Amazon sets the manufacturer's suggested retail price. A standard Fire Stick costs around $40, while the Fire Stick 4K runs about $50 and the Fire Stick Max is priced higher. Sales and discounts happen most often during Prime Day, Black Friday, and back-to-school periods, but the timing and depth of discounts change year to year.
Key Takeaways
- Amazon.com and Best Buy are the most reliable sources for all Fire Stick models in stock, with next-day or in-store pickup options available in most areas.
- Walmart, Target, and B&H Photo also carry Fire Sticks at the same price point, so you can choose based on where you shop or what shipping speed you need.
- Prices stay consistent across retailers, so comparing deals makes sense only during sales events like Prime Day or Black Friday.
- Warehouse clubs like Costco sometimes stock Fire Sticks at a discount, but availability is limited and changes seasonally.
- Buying from an authorized retailer ensures you get the manufacturer's warranty and can return the device if it arrives damaged or defective.
Amazon's website and app offer the fastest delivery
Ordering from Amazon.com gives you the option of next-day or same-day delivery in most metropolitan areas if you have an Amazon Prime membership. Without Prime, standard shipping typically takes five to seven business days. The Amazon app works the same way — you search for the Fire Stick model you want, add it to your cart, and choose your delivery speed at checkout.
Amazon also runs its own physical retail locations in some cities, where you can walk in, see the Fire Stick in person, and take it home when ready. These stores are called Amazon Go or Amazon Books, depending on the location. If you want to inspect the device before buying but prefer the convenience of online ordering, this option bridges both.
Best Buy stocks all models and offers in-store pickup
Best Buy carries the standard Fire Stick, Fire Stick 4K, and Fire Stick Max both online and in most physical stores. You can check availability at your nearest location on their website by entering your zip code. In-store pickup is usually ready within two hours of ordering online, which is faster than waiting for shipping.
Best Buy also price-matches other major retailers, so if you find a lower price elsewhere, you can bring that information to the store or mention it during online checkout. Their return window is 15 days, which is shorter than Amazon's standard 30-day window, so keep your receipt and packaging if you think you might return it.
Walmart and Target offer budget-friendly shopping options
Both Walmart and Target stock Fire Sticks online and in most stores. Walmart's website shows real-time inventory for your local store, and you can order online for in-store pickup or home delivery. Target's same-day delivery option, called Same Day, is available in many areas and works through their app or website.
If you have a Walmart+ or Target Circle membership, you may see additional discounts or free shipping offers. Target's return window is 30 days, matching Amazon's standard policy. Walmart allows returns within 15 days for online purchases, so check the return terms before you buy if you think you might change your mind.
B&H Photo and specialty retailers for detailed product information
B&H Photo is an electronics retailer that specializes in cameras, computers, and streaming devices. They stock all Fire Stick models and provide detailed product specifications and comparison charts on their website. Their customer service team can answer technical questions before you buy, which is useful if you're unsure which model fits your setup.
B&H ships quickly and has a 30-day return policy. They do not charge sales tax in most states, which can lower your final cost. Smaller electronics retailers in your area may also carry Fire Sticks, though inventory is less predictable than at national chains. Calling ahead to confirm stock saves a wasted trip.
Costco and warehouse clubs for occasional discounts
Costco carries Fire Sticks periodically, usually at a slight discount compared to the standard retail price. However, availability is inconsistent — the device may be in stock one month and gone the next. You need a Costco membership to buy in-store or online, and membership costs $60 per year for a basic Gold Star card.
Sam's Club and other warehouse clubs sometimes stock Fire Sticks as well, but again, availability varies. If you already have a membership and see a Fire Stick in stock, the discount may be worth it. If you do not have a membership, the cost of joining usually outweighs the savings on a single device.
What to check before you buy
Confirm which Fire Stick model you want before ordering. The standard Fire Stick is the most affordable and works with most televisions. The Fire Stick 4K supports higher resolution and is worth the extra $10 if your TV is 4K-capable. The Fire Stick Max is the most powerful and costs significantly more, so it makes sense only if you want the fastest performance or plan to use advanced features.
Check that the seller is authorized and that the listing includes the manufacturer's warranty. Counterfeit or refurbished Fire Sticks sold by third-party sellers on Amazon or other platforms may not include a warranty or may fail sooner than a new device. If you buy from an official retailer like Best Buy, Walmart, or Amazon directly, you avoid this risk.
Verify the return policy before you complete the purchase. Most major retailers allow 15 to 30 days for returns, but some third-party sellers have shorter windows. If the Fire Stick does not work with your television or you change your mind, you want the option to send it back without penalty.
Frequently Asked Questions
Can I buy a Fire Stick used or refurbished?
Yes, Amazon and other retailers sell refurbished Fire Sticks at a discount. Refurbished means the device was returned, inspected, and restored to working condition. These units typically come with a limited warranty, usually 90 days instead of one year. Used Fire Sticks sold by third-party sellers may not include a warranty at all, so read the listing carefully before buying.
Do I need a Prime membership to buy a Fire Stick from Amazon?
No. You can buy a Fire Stick from Amazon without a Prime membership. Prime membership only affects shipping speed — with Prime, you get faster delivery options; without it, you pay standard shipping rates. The price of the device itself is the same either way.
Which retailer has the best return policy?
Amazon and Target both offer 30-day returns, which is longer than Best Buy and Walmart's 15-day windows. If you want the most time to test the Fire Stick and decide whether to keep it, Amazon or Target are the safer choices. Always check the current policy on the retailer's website before you buy, as policies can change.
Are Fire Stick prices the same everywhere?
Prices are usually the same across authorized retailers because Amazon sets the suggested retail price. During sales events like Prime Day or Black Friday, discounts vary by retailer and change year to year. Warehouse clubs like Costco sometimes offer small discounts, but availability is unpredictable. Comparing prices during a sale makes sense, but outside of sales events, you can buy from whichever retailer is most convenient.
What if I buy from a third-party seller on Amazon?
Third-party sellers on Amazon may offer lower prices, but they may also sell refurbished, used, or counterfeit devices without a full warranty. Stick with Amazon as the seller (not a third-party marketplace seller) to may support you get a new device with the full manufacturer's warranty. You can check who the seller is on the product page before you add it to your cart.