The main places to buy a Fire Stick
You can buy an Amazon Fire Stick from Amazon itself (online or through their physical stores where available), major electronics retailers like Best Buy and Walmart, and online marketplaces including Target and eBay. Amazon's website is usually the fastest option because Fire Sticks ship quickly and you can see all current models in one place. Best Buy and Walmart stock them in stores, so you can take one home the same day if you prefer not to wait for shipping.
Prices are generally the same across retailers, though occasional sales and discounts vary by store and season. Amazon sometimes runs promotions during Prime Day (mid-July) and the holiday shopping season (November through December), but Fire Sticks are available year-round at standard prices.
Key Takeaways
- Amazon.com, Best Buy, Walmart, and Target all stock Fire Sticks, with Amazon typically offering the widest selection and fastest shipping.
- In-store pickup at Best Buy or Walmart lets you take a Fire Stick home the same day without waiting for delivery.
- Prices are consistent across retailers, so choose based on where you shop most often or which shipping option works best for you.
- Fire Stick models range from the basic Fire Stick (the least expensive) to the Fire Stick 4K Max (the most advanced), so compare specs before buying.
- Refurbished and open-box Fire Sticks are sometimes available at lower prices, but buying new ensures the full warranty.
Amazon.com — the fastest and most complete selection
Amazon's own website shows every current Fire Stick model side by side, making it straightforward to compare the basic Fire Stick, Fire Stick 4K, and Fire Stick 4K Max. If you have an Amazon Prime membership, shipping is usually free and arrives within two days. Even without Prime, standard shipping is available, though it takes longer.
Buying directly from Amazon also means you get the full manufacturer's warranty and can return the device easily if something is wrong. Amazon's return window is typically 30 days, and you can start a return through your account without calling anyone.
Best Buy — in-store pickup and same-day options
Best Buy stocks Fire Sticks in most locations and lets you order online and pick up in store the same day. This is useful if you want the device when ready or prefer to see it in person before buying. Best Buy's website shows which models are in stock at your nearest store.
Best Buy also offers their own protection plans if you want extended coverage beyond the manufacturer's warranty, though these cost extra. Staff can answer questions about which model fits your needs, though they may also suggest their own devices.
Walmart and Target — convenient if you shop there already
Both Walmart and Target carry Fire Sticks online and in many physical stores. Walmart offers in-store pickup and same-day delivery in some areas through their app or website. Target's same-day options include in-store pickup and their Shipt delivery service, though Shipt requires a separate membership or per-order fee.
Prices at these retailers match Amazon's standard pricing. The main reason to buy here is convenience — if you are already shopping at Walmart or Target, you can grab a Fire Stick without a separate trip.
eBay and marketplace sellers — refurbished and used options
eBay and other online marketplaces sometimes list refurbished or open-box Fire Sticks at lower prices than new ones. A refurbished device has been returned, tested, and cleaned by the manufacturer or a certified seller, and usually comes with a limited warranty. An open-box item is new but the packaging was opened, and the warranty may be shorter.
Buy refurbished or open-box only from sellers with strong ratings and clear return policies. New Fire Sticks are inexpensive enough that the savings on a used one may not be worth the risk of a shorter warranty or potential issues. Always check the seller's return window before buying.
Physical Amazon stores — if one is near you
Amazon operates physical stores in select cities (mostly on the US coasts and in major metros). These stores stock Fire Sticks and other Amazon devices, and you can buy and take one home when ready. Staff can answer questions and help you choose the right model for your TV and streaming needs.
These stores are not common, so check Amazon's store locator to see if one exists in your area. If you live near one, it is a good option for same-day pickup without the wait of in-store ordering.
What to know before you buy
Fire Stick models differ in resolution and processing power. The basic Fire Stick streams up to 1080p (standard HD), the Fire Stick 4K streams up to 4K resolution, and the Fire Stick 4K Max is the fastest and best for 4K content. If your TV is 4K-capable and you watch 4K content, the 4K or 4K Max models are worth the extra cost. If your TV is 1080p or you mostly watch standard streaming, the basic Fire Stick does the job.
All Fire Sticks work with the same apps and services — the difference is speed and picture quality. Check your TV's resolution before deciding which model to buy. You can find this in your TV's settings or manual.
Frequently Asked Questions
Is it cheaper to buy a Fire Stick somewhere other than Amazon?
Prices are almost always the same across retailers for new Fire Sticks. The only way to save money is to buy a refurbished model (which costs less but has a shorter warranty) or to catch a sale during Prime Day or the holiday season. Comparing prices across Amazon, Best Buy, Walmart, and Target before you buy takes a few minutes and can reveal occasional discounts.
Can I return a Fire Stick if I change my mind?
Yes. Amazon allows returns within 30 days, Best Buy within 15 days, and Walmart and Target within 30 days. Keep the original packaging and receipt. Return policies may differ for refurbished or open-box items, so check before buying.
Do I need a Prime membership to buy a Fire Stick from Amazon?
No. You can buy a Fire Stick from Amazon without Prime, though shipping will take longer and may cost money. Non-Prime shipping typically takes 5 to 10 business days. Best Buy, Walmart, and Target do not require any membership.
What comes in the Fire Stick box?
A Fire Stick comes with the stick itself, a remote control, two AA batteries for the remote, a USB power cable, a power adapter, and an HDMI extender cable. You do not need to buy anything else to set it up — just plug it into your TV's HDMI port and power outlet.
Should I buy the Fire Stick 4K or the basic Fire Stick?
Buy the 4K model if your TV supports 4K resolution and you watch 4K content on Netflix, Prime Video, or other services. Buy the basic Fire Stick if your TV is 1080p or if you mostly watch standard HD content. The basic model is less expensive and does everything the 4K model does except stream in 4K.