Amazon and major retailers sell Fire Sticks both online and in stores
You can buy a Fire Stick directly from Amazon.com, or from Best Buy, Walmart, Target, and other electronics retailers that carry streaming devices. Amazon also sells Fire Sticks through its physical Amazon Go stores in some cities. Most retailers stock the standard Fire Stick, the Fire Stick 4K, and the Fire Stick 4K Max — the three current models — though availability varies by location and season.
Prices are typically the same across retailers because Amazon sets a manufacturer's suggested retail price. The standard Fire Stick usually costs around $40, the 4K model around $50, and the 4K Max around $55, though sales and bundle deals happen regularly, especially during holiday shopping periods. Buying from Amazon directly means you get the same price as other retailers but with the option to return it to an Amazon store or by mail if you have a problem.
Key Takeaways
- Amazon.com, Best Buy, Walmart, and Target all carry Fire Sticks at the same manufacturer's suggested price.
- The three current models are the standard Fire Stick, Fire Stick 4K, and Fire Stick 4K Max, with prices ranging from roughly $40 to $55.
- Buying from Amazon directly gives you the option to return the device to a physical Amazon store if one is near you.
- Fire Sticks go on sale during major shopping events, so checking multiple retailers or waiting for a sale can save you money.
Buying from Amazon directly
Amazon.com lists all three Fire Stick models on its homepage under Electronics or Streaming Media. You can also search "Fire Stick" in the Amazon app or website and filter by model. Ordering from Amazon means your device ships to your address or to an Amazon locker if you have one nearby, and you can return it within 30 days to an Amazon store, by mail, or through a locker return.
Amazon Prime members get free two-day shipping on most Fire Stick orders, and sometimes same-day or next-day delivery depending on your location. If you do not have Prime, standard shipping typically takes five to seven business days. Amazon also bundles Fire Sticks with other devices — for example, a Fire Stick and an Echo Dot together — which can be cheaper than buying them separately.
Buying from Best Buy, Walmart, and Target
Best Buy stocks all three Fire Stick models in most stores and online at BestBuy.com. You can order online and pick up in store the same day if the item is in stock, or have it shipped to your home. Best Buy's return window is 15 days for most electronics, and you can return items to any store location.
Walmart carries Fire Sticks at Walmart.com and in most physical stores. Online orders can be picked up in store, shipped to your home, or delivered the same day in some areas. Walmart's return period is 15 days from purchase. Target sells Fire Sticks at Target.com and in stores, with similar options for pickup, shipping, and same-day delivery in some locations. Target's return window is 30 days.
Checking stock and comparing prices before you buy
Before you buy, check the websites of at least two retailers to see which model is in stock and whether any are on sale. BestBuy.com, Walmart.com, and Target.com all show current inventory and prices in real time. You can also set up price alerts on some retailer websites so you get notified if the price drops.
Fire Stick prices rarely vary between retailers, but sales and bundle deals do. If you see a Fire Stick bundled with an Echo device, a streaming subscription, or extra accessories at one retailer, compare the total cost to buying items separately elsewhere. Sometimes the bundle is genuinely cheaper; sometimes it is not.
Buying used or refurbished Fire Sticks
Amazon sells refurbished Fire Sticks on Amazon.com at a discount — usually 20 to 30 percent off the new price. These are devices that were returned, tested, and repackaged by Amazon, and they come with the same one-year limited warranty as new devices. You can find them by searching "Fire Stick refurbished" on Amazon.
Third-party sellers on Amazon and eBay also sell used Fire Sticks, but these typically do not come with a warranty and carry more risk. If you buy used from a third party, check the seller's return policy and read recent reviews carefully. A refurbished device from Amazon is usually safer than a used device from an individual seller.
What comes in the box and what you might need to buy separately
Every Fire Stick comes with the device itself, a remote control, two AAA batteries for the remote, a USB power adapter, and a power cable. You do not need to buy anything else to use it — you can plug it into your TV's HDMI port and power outlet right away. If your TV does not have an available HDMI port, you can buy an HDMI extender cable separately, which costs $10 to $20.
Some people also buy a case or stand for the Fire Stick to protect it or position it better behind the TV, though these are optional. Amazon and other retailers sell Fire Stick cases and stands for $10 to $30. You do not need a separate subscription to use the Fire Stick itself — it comes with access to free content through services like Pluto TV and Tubi — but you will need subscriptions to services like Netflix, Prime Video, or Disney+ if you want to watch their content.
Frequently Asked Questions
Can I buy a Fire Stick in a physical store the same day?
Yes. Best Buy, Walmart, and Target all stock Fire Sticks in most locations. Call ahead or check their website to confirm the model you want is in stock, then go to the store and buy it. You can set it up at home the same day.
Is it cheaper to buy a Fire Stick on sale or refurbished?
A refurbished Fire Stick from Amazon is usually 20 to 30 percent cheaper than a new one. A new Fire Stick on sale during a shopping event might be 10 to 20 percent off. If you see a refurbished model available, it is often the better deal, but check the sale price of new models first to compare.
What is the difference between buying from Amazon and buying from Best Buy?
The price is the same. The main difference is the return policy: Amazon gives you 30 days, Best Buy gives you 15 days, and Target gives you 30 days. If you have an Amazon Prime membership, you may get faster shipping from Amazon. Otherwise, choose whichever retailer is most convenient for you.
Do I need to have an Amazon account to use a Fire Stick?
Yes. You will need an Amazon account to set up the Fire Stick and sign into it. You can create a free account on Amazon.com if you do not already have one. The account is separate from any paid subscriptions you might have.