Hallmark Channel is no longer available on Peacock as of 2024
Hallmark Channel content disappeared from Peacock in January 2024 when the licensing agreement between NBCUniversal and Hallmark Media ended. The channel's movies, series, and holiday programming that were previously included with a Peacock subscription are now gone. This was not a temporary removal — Hallmark has moved its streaming presence elsewhere.
The split happened because Hallmark Media decided to prioritize its own streaming service, Hallmark+, and to license content to other platforms instead. NBCUniversal chose not to renew the deal, meaning Peacock subscribers lost access to thousands of hours of Hallmark programming without warning or compensation.
Key Takeaways
- Hallmark Channel left Peacock in January 2024 when the licensing agreement expired and was not renewed.
- Hallmark+ is now the primary streaming home for Hallmark Channel movies and series, though it requires a separate subscription.
- Some Hallmark content is available on other platforms including Netflix, Amazon Prime Video, and Roku Channel, depending on the title.
- Peacock subscribers who relied on Hallmark programming have no way to restore that content through their current subscription.
Where Hallmark content moved after leaving Peacock
Hallmark Media launched Hallmark+ as its dedicated streaming service, which now holds the largest library of Hallmark Channel movies and original series. The service costs $5.99 per month with ads or $9.99 per month ad-free. Hallmark+ includes current and classic Hallmark Channel programming, plus exclusive originals not available anywhere else.
Beyond Hallmark+, Hallmark has licensed individual titles to other platforms. Netflix carries some Hallmark movies on a rotating basis. Amazon Prime Video offers both free ad-supported Hallmark content through the Hallmark Channel app and paid rentals of specific titles. Roku Channel includes a free ad-supported Hallmark section. The specific titles available vary by platform and change regularly, so checking each service directly is necessary to find what you want to watch.
Why the deal between Peacock and Hallmark ended
NBCUniversal and Hallmark Media did not publicly state a specific reason for the split, but the timing and pattern suggest a strategic shift. Hallmark Media wanted to build its own direct-to-consumer streaming business rather than license all its content to third parties. Having content on Peacock meant Hallmark was not capturing subscriber revenue directly — viewers paid Peacock, not Hallmark.
For Peacock, the decision likely came down to cost. Licensing fees for Hallmark's extensive library of movies and series are expensive, and if Hallmark was unwilling to renew at a price Peacock found acceptable, the platform chose to drop the content rather than pay more. This is a common pattern in streaming: as services mature, they renegotiate or abandon licensed content to focus on original programming and exclusive deals.
What Peacock subscribers lost access to
Peacock had offered the full Hallmark Channel experience, including holiday movies (particularly the Christmas lineup), original series like When Calls the Heart and Chesapeake Shores, and a deep catalog of made-for-TV movies. The removal was sudden — subscribers woke up in January 2024 to find entire sections of the app empty.
Peacock did not offer refunds or credits to subscribers who had chosen the service partly for Hallmark content. If you had saved titles to your watchlist or were in the middle of a series, those links became unwatchable. This is a risk with any licensed content on streaming platforms: the service can remove it at any time when the licensing agreement ends.
How to find Hallmark content now if you don't want another subscription
If you want to watch Hallmark movies without paying for Hallmark+, your options are limited but real. Roku Channel offers a free, ad-supported Hallmark section with a rotating selection of movies and episodes. You do not need a Roku device — the Roku Channel app works on phones, tablets, computers, and smart TVs. The selection is smaller than Hallmark+ and changes regularly, but it costs nothing.
Amazon Prime Video's free ad-supported tier includes Hallmark Channel content in some regions, though availability varies. Check the Hallmark Channel app within Prime Video to see what is currently available in your area. Netflix occasionally adds Hallmark movies to its library, usually around holidays, so checking periodically may turn up titles you want to watch. Cable providers that still carry Hallmark Channel (through traditional TV packages) usually offer streaming access through the Hallmark Channel app or their provider's app, so if you have cable, you may already have access.
Whether Hallmark might return to Peacock
A return is unlikely in the near term. Hallmark Media's strategy is clearly focused on building Hallmark+ as its primary platform and licensing selectively to other services. For Hallmark to come back to Peacock, either Peacock would need to pay significantly more than before, or Hallmark's direct-to-consumer strategy would need to fail — neither seems probable soon.
Streaming licensing deals do change, and content does move between platforms over time. It is possible that in several years, some Hallmark content could appear on Peacock again under a new agreement. But as of now, there is no indication that negotiations are happening or that Hallmark plans to return to the platform.
Frequently Asked Questions
Can I still watch Hallmark movies I added to my Peacock watchlist?
No. Once Hallmark content left Peacock, those titles became unwatchable even if they were saved to your list. The links are broken and cannot be restored. You would need to watch those movies through a different platform where they are currently available.
Is Hallmark+ worth the subscription cost?
That depends on how much Hallmark content you watch. If you watch multiple Hallmark movies per month or follow specific series, the $5.99 monthly cost is reasonable. If you only watch during the holidays, you could subscribe for one or two months per year instead of keeping it year-round. The ad-free tier at $9.99 is worth it only if ads bother you significantly.
Will Peacock add other content to replace what Hallmark left?
Peacock has not announced specific replacements for Hallmark programming. The platform continues to add original series and movies, but there is no direct substitute for Hallmark's holiday movie catalog. If holiday programming is important to you, you may need to use multiple services.
Can I get a refund from Peacock for losing Hallmark content?
No. Streaming services do not offer refunds when licensed content is removed. The terms of service state that content availability can change at any time. If you subscribed primarily for Hallmark, you would need to cancel and switch to a service that carries that content.
Is Hallmark content available on cable on-demand?
Yes, if your cable provider carries Hallmark Channel. Most cable packages include it, and cable providers typically offer on-demand access to recent episodes and movies through their apps or websites. Check your provider's app or website to see what is available with your package.