Peacock removed Hallmark Channel in 2024, but the reason depends on which Hallmark content you're looking for
Peacock did drop Hallmark Channel as a linear feed in early 2024. If you had Hallmark Channel listed in your guide or were watching it live through Peacock, that access ended. However, Peacock still carries some Hallmark movies and shows on demand — they're just not grouped under a live channel anymore, and they're harder to find.
The removal was not a sudden decision. Hallmark Media (which owns Hallmark Channel, Hallmark Movies & Mysteries, and other Hallmark properties) has been pulling its content from streaming services and pushing viewers toward its own platform, Hallmark+, which launched in 2023. Peacock lost the rights to carry Hallmark's live linear channels as part of that shift.
Key Takeaways
- Peacock removed the live Hallmark Channel feed in early 2024, so you can no longer tune in to watch it as a channel.
- Some Hallmark movies and shows remain available on Peacock as on-demand titles, but they are scattered throughout the platform rather than grouped in one place.
- Hallmark Media is moving its content to Hallmark+, its own subscription service, which is where new Hallmark original movies now premiere.
- If you want to watch Hallmark Channel live or access the full Hallmark catalog, Hallmark+ or cable/satellite TV are your main options.
What content Peacock still has from Hallmark
Peacock did not remove every Hallmark title. The platform still carries a selection of Hallmark movies and shows available to watch on demand, but the selection is limited and shrinking. These titles are no longer organized under a Hallmark Channel section — you have to search for them by title or browse through Peacock's general movie or TV categories.
The on-demand Hallmark content on Peacock tends to be older movies and shows, not recent releases. New Hallmark original movies now premiere on Hallmark+ first, and many do not appear on other platforms at all. If you're looking for Hallmark's current holiday movies or new series, Peacock is not where you'll find them.
Why Hallmark pulled its content from Peacock
Hallmark Media launched Hallmark+ in October 2023 as its own direct-to-consumer streaming service. The company's strategy is to move viewers away from third-party platforms like Peacock and toward its own service, where it controls the experience and keeps all the subscription revenue. This is the same strategy Netflix, Disney, and other major media companies have pursued.
As Peacock's licensing agreements with Hallmark expired, Hallmark Media chose not to renew them. Instead, the company is investing in Hallmark+ as the primary home for Hallmark content. Peacock's removal of the live Hallmark Channel feed was the result of that decision, not a choice Peacock made on its own.
Where to watch Hallmark content now
If you want to watch Hallmark Channel live or access Hallmark's full library, your main options are Hallmark+ and traditional cable or satellite TV. Hallmark+ costs money and requires a separate subscription from Peacock, but it carries all of Hallmark's original movies, series, and live channel feeds.
Cable and satellite providers like Comcast, DirecTV, and Dish Network still carry Hallmark Channel as a live channel if you have a TV subscription that includes it. This remains the cheapest way to watch Hallmark if you already pay for cable or satellite.
Some Hallmark movies also air on free, ad-supported platforms like Pluto TV and The Roku Channel, though the selection and timing are limited. These are worth checking if you want to watch a specific title without paying for a new subscription.
Will Hallmark ever come back to Peacock
There is no indication that Hallmark will return to Peacock as a live channel. Hallmark Media's business plan centers on driving subscribers to Hallmark+, and that strategy is unlikely to change. The company has invested heavily in its own platform and is unlikely to license its newest content back to competitors.
It's possible that some older Hallmark titles could remain on Peacock or be added later as part of licensing deals, but the live channel feed and the bulk of Hallmark's content library will stay on Hallmark+. If you want consistent access to Hallmark programming, switching to Hallmark+ or cable is the realistic path forward.
Comparing your options for Hallmark viewing
| Option | Cost | Live Channel | Full Library | New Movies |
|---|---|---|---|---|
| Hallmark+ | Paid subscription (varies by plan) | Yes | Yes | Yes, premieres here first |
| Cable/Satellite TV | Included with TV package | Yes | Limited to what airs | Yes, as they air |
| Peacock | Included with Peacock subscription | No | No | No |
| Pluto TV / Roku Channel | Free with ads | No | No | No |
Frequently Asked Questions
Can I still watch Hallmark movies on Peacock?
Some older Hallmark movies remain on Peacock as on-demand titles, but the selection is small and shrinking. New Hallmark movies do not appear on Peacock — they premiere on Hallmark+ instead. You can search Peacock by title to see if a specific movie is available.
When did Peacock remove Hallmark Channel?
Peacock removed the live Hallmark Channel feed in early 2024. The exact date varied slightly by region, but the removal was complete by spring 2024. If you had Hallmark Channel in your Peacock guide before then, it is no longer there.
Is Hallmark+ worth the cost?
That depends on how much Hallmark content you watch. Hallmark+ is the only place to watch new Hallmark original movies and the live Hallmark Channel feed. If you watch Hallmark regularly, it may cost less than adding cable to your setup. If you watch occasionally, free options like Pluto TV or renting individual movies may be cheaper.
Can I watch Hallmark Channel for free anywhere?
Hallmark Channel does not have a free streaming option with a live feed. However, some Hallmark movies air free on Pluto TV and The Roku Channel with ads, though the selection is limited and changes regularly. Cable and satellite TV also carry Hallmark Channel if you already have a subscription.
Does Peacock have other channels that were removed?
Yes. Peacock has removed several linear channels over time as licensing agreements expired or content owners launched their own services. If a channel you watched is no longer there, the reason is usually the same: the content owner chose to focus on its own platform instead.