Peacock removed Hallmark Channel content in 2024

Peacock no longer carries Hallmark Channel programming as of mid-2024. The streaming service dropped the channel after its licensing agreement with Hallmark Media ended. This means you cannot watch Hallmark Channel shows, movies, or holiday specials through a Peacock subscription — even if you had access to them before.

The removal was not a temporary pause or technical issue. Hallmark Media chose not to renew its deal with Peacock, and the content was removed from the platform. If you were watching a Hallmark series or had bookmarked movies to watch later, those titles are no longer available through Peacock.

Key Takeaways

  • Hallmark Channel content is no longer on Peacock as of mid-2024 because the licensing agreement between the two companies ended.
  • Hallmark Media owns Hallmark Channel and decided not to continue the deal with Peacock, so the removal is permanent unless a new agreement is reached.
  • You can still watch Hallmark Channel programming through the Hallmark Channel app, the Hallmark+ streaming service, or cable if you have a subscription.
  • Other streaming services may carry some Hallmark content, but availability changes based on licensing agreements that vary by region and time.

Where to watch Hallmark Channel now

Hallmark Media runs its own streaming service called Hallmark+, which carries the full Hallmark Channel library. This is the primary place to stream Hallmark movies and shows if you no longer have access through Peacock. Hallmark+ requires a separate subscription from Peacock.

You can also watch Hallmark Channel through a cable or satellite TV subscription if you have one. The traditional Hallmark Channel app lets you stream content if you sign in with a cable provider account. Some Hallmark movies and holiday specials also appear on other platforms like Amazon Prime Video or Apple TV+, though the selection varies and changes throughout the year.

Why streaming services lose channels and shows

Streaming rights are not permanent. When a company like Hallmark Media licenses content to Peacock, they sign an agreement for a set period — often two to five years. When that agreement ends, either side can choose not to renew. Hallmark Media may have decided to focus on its own streaming service instead, or the two companies could not agree on new terms.

This happens across all streaming platforms. Shows and movies disappear from Netflix, Disney+, and Peacock regularly because licensing agreements expire. It is not a reflection of Peacock's quality or a sign that the service is failing — it is how the streaming industry works. Content owners want to control where their material appears and how much they are paid for it.

Hallmark+ as an alternative to Peacock

If you watched Hallmark Channel on Peacock mainly for holiday movies or specific series, Hallmark+ gives you access to the same content. The service includes the full Hallmark Channel catalog, Hallmark Movies & Mysteries programming, and Hallmark Drama content. It also offers early access to new movies and exclusive behind-the-scenes content.

Hallmark+ costs less than many other streaming services, though the price varies depending on whether you choose an ad-supported or ad-free plan. You can also watch Hallmark content through the free Hallmark Channel app if you have a cable login, which is an option if you already pay for cable TV.

Other streaming services that carry Hallmark content

Some Hallmark movies appear on Amazon Prime Video, though not the full library. Prime Video carries select Hallmark titles, and availability changes seasonally — more Hallmark holiday movies typically appear in October and November. You may need to rent or purchase individual titles rather than stream them as part of a subscription.

Apple TV+ and other platforms occasionally feature Hallmark content as well, but these are not reliable sources for a consistent Hallmark experience. If you want may provide access to Hallmark programming, Hallmark+ or a cable subscription with the Hallmark Channel app is the most direct route.

What to do if you had Hallmark bookmarks on Peacock

If you saved Hallmark movies or shows to your Peacock watchlist, those titles will no longer be available when you try to play them. Peacock may show them as unavailable or removed from the service. You cannot transfer a watchlist between streaming services, so you will need to manually note which titles you wanted to watch and find them on another platform.

If you were in the middle of watching a series, you will need to start over on Hallmark+ or another service where it is available. Streaming accounts do not carry over between platforms, so your progress is lost when content moves.

Frequently Asked Questions

Will Hallmark Channel come back to Peacock?

It is possible but not certain. Streaming rights can be renegotiated at any time, so Hallmark Media and Peacock could reach a new deal in the future. However, since Hallmark Media has its own streaming service, they may prefer to keep content exclusive to Hallmark+ to encourage subscriptions there instead.

Can I get a refund for my Peacock subscription because Hallmark is gone?

Peacock does not offer refunds based on content removal. Streaming services change their libraries regularly, and this is considered part of the service. If you subscribed to Peacock primarily for Hallmark content, you may choose to cancel and switch to Hallmark+ instead.

Is Hallmark+ worth the cost if I only watch during the holidays?

Hallmark+ offers a full library year-round, not just holiday movies. If you watch only during the holidays, you could subscribe for a few months and cancel when the season ends, rather than paying for a full year. Many streaming services allow month-to-month cancellation.

Do I need cable to watch Hallmark Channel now?

No. You can watch through Hallmark+ without a cable subscription. The Hallmark Channel app does require a cable login, but Hallmark+ is a standalone service that works on its own. This gives you two paths depending on whether you already have cable.