Peacock dropped Hallmark Channel content in 2024

Yes. Peacock removed Hallmark Channel programming from its service in January 2024. The channel's content—including original movies, series, and holiday specials—is no longer available through Peacock's streaming library. This happened because Hallmark Channel's licensing agreement with Peacock expired and was not renewed.

Hallmark Channel is owned by Crown Media Family Networks, which decided to focus on distributing its content through other platforms and its own streaming service instead. The removal was not a temporary pause; the content has stayed off Peacock since the agreement ended.

Key Takeaways

  • Hallmark Channel content disappeared from Peacock in January 2024 when the licensing deal between the companies ended.
  • Crown Media Family Networks, which owns Hallmark Channel, chose not to renew the agreement with Peacock.
  • Hallmark Channel now streams its original content primarily through Hallmark+ (a paid subscription service) and The Roku Channel.
  • Some Hallmark movies and shows may still appear on cable television if you have a traditional TV subscription that includes the channel.
  • Other streaming services occasionally carry individual Hallmark titles, but availability changes frequently.

Where Hallmark Channel content moved after leaving Peacock

Hallmark Channel's original programming is now primarily available on Hallmark+, a dedicated streaming service run by Crown Media Family Networks. Hallmark+ includes original movies, series, and holiday specials. It operates as a paid subscription service separate from Peacock.

The Roku Channel also carries a significant library of Hallmark content. Some titles are free with ads, while others require a Roku Channel subscription or a one-time rental fee. Availability on Roku changes regularly as licensing agreements shift.

If you have a cable or satellite TV subscription that includes Hallmark Channel as a live channel, you can still watch programming on your television during scheduled air times. This remains the most reliable way to access Hallmark content without paying for an additional streaming service.

Why streaming services lose content

Content licensing agreements between streaming platforms and content owners are temporary contracts. When an agreement expires, the streaming service must either negotiate a renewal or remove the content. These negotiations involve money—the content owner decides whether the payment Peacock offers is worth more than what they could earn by moving the content elsewhere or starting their own service.

In Hallmark's case, Crown Media Family Networks determined it made more business sense to launch Hallmark+ and control its own distribution. This gives them a larger share of subscription revenue and more control over how their content is presented. Many media companies have made similar moves in recent years.

Peacock itself has removed or lost other content for the same reason. Licensing agreements are not permanent, and viewers should expect that shows and movies may disappear when contracts end.

What types of Hallmark content left Peacock

Hallmark Channel's original movies were the primary content removed. These include the channel's famous holiday movies (particularly Christmas specials), original dramas, and made-for-TV films. Peacock had carried hundreds of these titles.

Original series that aired on Hallmark Channel also left. This included shows like When Calls the Heart, Chesapeake Shores, and other dramatic series that Hallmark produced or aired exclusively. Some of these series have found homes on other platforms, but not all.

Reruns of older Hallmark programming that Peacock had licensed were also removed. If you were watching a show and it disappeared from your watchlist, it was likely part of this removal.

How to find Hallmark content now

Start by checking whether you already have access through your cable or satellite provider. If your TV subscription includes Hallmark Channel, you can watch live broadcasts and sometimes access on-demand content through the provider's app or website. This is often the cheapest option if you already pay for cable.

For streaming, visit Hallmark+ directly or check The Roku Channel. Both services let you search their catalogs before you commit to a subscription. Hallmark+ offers a free trial period, which you can use to see whether their library has what you want to watch.

If you are looking for a specific movie or show, search across multiple platforms. Some Hallmark titles appear on Amazon Prime Video, Apple TV, or other services, though availability varies by title and region. You may be able to rent or purchase individual titles rather than subscribing to a full service.

Will Hallmark content return to Peacock?

There is no announced plan for Hallmark Channel content to return to Peacock. Crown Media Family Networks has invested in building Hallmark+ as its primary streaming home, which suggests the company intends to keep its content there long-term. Returning to Peacock would mean splitting revenue and audience attention, which does not align with their current strategy.

That said, streaming deals can change. If Hallmark+ struggles financially or if Peacock makes a significantly higher offer in the future, negotiations could reopen. However, based on current business decisions, viewers should not expect Hallmark content back on Peacock in the near term.

Other content Peacock has lost or may lose

Peacock has removed other major content libraries as licensing agreements expired. For example, certain NBC-affiliated shows and movies have cycled on and off the platform depending on contract terms. The service also lost access to some theatrical films when studios decided to prioritize their own streaming services.

This is normal in the streaming industry. Every streaming platform loses content regularly as old deals end. Peacock publishes a list of content leaving the service each month, which you can check if you want to know what is disappearing soon.

If there is a show or movie on Peacock you love, it is worth watching sooner rather than later. Licensing agreements are not may provide to renew, and content can disappear without much notice.

Frequently Asked Questions

Can I still watch Hallmark movies on cable TV?

Yes, if your cable or satellite subscription includes Hallmark Channel as a live channel. You can watch scheduled broadcasts and sometimes access on-demand content through your provider's app. This is the most reliable way to watch Hallmark programming without paying for a separate streaming service.

Is Hallmark+ the only place to stream Hallmark movies now?

No. The Roku Channel carries a large Hallmark library, and some individual titles appear on other platforms like Amazon Prime Video or Apple TV. However, Hallmark+ and Roku Channel are the primary homes for Hallmark's original content. Availability on other services varies by title.

When did Hallmark leave Peacock?

Hallmark Channel content was removed from Peacock in January 2024. If you had titles saved in your watchlist, they disappeared at that time.

Do I have to pay for Hallmark+ to watch Hallmark movies?

Hallmark+ is a paid subscription service, but it offers a free trial period. The Roku Channel also carries Hallmark content with some titles free (with ads) and others available through subscription or rental. Your cable provider may offer the most affordable option if you already subscribe.

Will other streaming services get Hallmark content?

Possibly, but Hallmark's focus is on Hallmark+ and Roku Channel. Individual titles may appear on other platforms through licensing deals, but the bulk of new Hallmark original content will premiere on Hallmark+ first.