Peacock removed Hallmark Channel programming in 2023

Peacock no longer streams Hallmark Channel shows or movies. The service dropped the Hallmark content library in January 2023 as part of a licensing agreement that ended. If you were watching Hallmark programs on Peacock before that date, those titles are no longer available through the platform.

The removal was not a gradual fade — Hallmark content disappeared all at once when the contract between NBCUniversal (Peacock's parent company) and Hallmark Media ended. This is common in streaming: licensing deals have expiration dates, and when they are not renewed, the content goes away.

Key Takeaways

  • Hallmark Channel shows and movies are not available on Peacock as of January 2023.
  • Hallmark content moved to other streaming services, primarily Hallmark+ and The Roku Channel, which now carry the bulk of Hallmark's library.
  • Peacock still carries some NBC and Universal content, but Hallmark programming is not part of that deal.
  • If you want to watch Hallmark movies and shows, you will need to use a different streaming service or cable provider.

Where Hallmark content moved after leaving Peacock

Hallmark Media launched its own streaming service, Hallmark+, which is the primary home for Hallmark Channel programming now. Hallmark+ includes original movies, series, and a large back catalog of classic Hallmark content. The service costs money and operates separately from Peacock.

The Roku Channel also carries a significant portion of Hallmark's library, including movies and some series. Roku offers both free and paid tiers, and Hallmark content appears on both, though the selection varies. If you already use Roku devices, checking The Roku Channel is worth doing before paying for another subscription.

Cable providers that carry Hallmark Channel as a linear channel still allow you to watch through their apps or websites if you have an active subscription. This remains true even though the streaming-only services no longer have the content.

Why streaming services lose content

When a show or movie appears on a streaming platform, the service has paid for a limited license to stream it — usually for a set number of years. Once that contract ends, the content owner can choose not to renew, take it elsewhere, or start their own service. Hallmark chose to build Hallmark+ and pull their content back to control it directly.

This happens across all streaming platforms. Netflix loses titles regularly. Disney+ does not carry all Disney content. Peacock itself has removed other licensed programming when deals expired. It is not a mistake or a technical issue — it is how licensing works in streaming.

Checking what Hallmark content is still on Peacock

If you want to confirm whether a specific Hallmark title is on Peacock, search for it directly in the app or on Peacock's website. Type the movie or show name into the search bar. If nothing appears, it is not available on that service.

Keep in mind that Peacock's library changes. While Hallmark Channel programming as a whole is gone, it is theoretically possible that a single Hallmark movie could appear on Peacock through a different licensing deal (for example, if it was produced by a studio that also licenses to Peacock). This would be rare, but searching is the only way to know for certain.

Alternatives if you watched Hallmark on Peacock

If you were using Peacock specifically to watch Hallmark movies and shows, your main options are Hallmark+ (paid subscription), The Roku Channel (free or paid depending on content), or keeping a cable subscription to Hallmark Channel. Some people use a combination — for instance, The Roku Channel free tier plus occasional rentals on Amazon Prime Video or Apple TV.

Hallmark+ offers the most complete library of Hallmark content, including original movies that premiere there first. The Roku Channel is a good option if you want to avoid another subscription and do not mind a smaller selection. Cable remains an option if you already pay for it, though it is the most expensive route.

When licensing deals change on streaming services

Streaming services do not announce content removals in advance to most users. You may log in one day and find a show is gone. Some services send email notifications to users who have added content to their watchlist, but this is not may provide.

If there is a show or movie you want to watch on any streaming service, it is worth watching it sooner rather than later. Licensing deals can end at any time, and there is no way to know which content will be available next month or next year.

Frequently Asked Questions

Can I still watch Hallmark movies anywhere?

Yes. Hallmark+ is the primary streaming home for Hallmark content. The Roku Channel also carries Hallmark movies and shows. If you have a cable subscription that includes Hallmark Channel, you can watch through the Hallmark Channel app or your cable provider's streaming service. You can also rent or purchase individual Hallmark movies on Amazon Prime Video, Apple TV, or Google Play.

Is Hallmark+ the same as Hallmark Channel?

No. Hallmark Channel is a cable television network. Hallmark+ is a separate streaming service. Hallmark+ includes content from Hallmark Channel, but also original movies and shows made specifically for the streaming service. They are different products with different content libraries.

Will Hallmark content come back to Peacock?

It is unlikely. Hallmark Media built Hallmark+ to keep their content on their own platform rather than licensing it to other services. Unless that strategy changes significantly, Hallmark programming will remain on Hallmark+ and other services Hallmark chooses to partner with, not on Peacock.

Do I need to pay for Hallmark+ to watch Hallmark movies?

Hallmark+ is a paid subscription service. However, The Roku Channel offers some Hallmark content for free (ad-supported). If you want the full Hallmark library, you will need to pay for Hallmark+, but you have options if you want to watch some Hallmark content without paying.