Peacock comes free with an Instacart+ membership
If you have an Instacart+ subscription, Peacock is included at no extra cost. Instacart+ is Instacart's paid membership tier that costs $9.99 per month (or $99.99 per year if you pay annually). When you sign up for or already have an active Instacart+ membership, you gain access to Peacock's ad-supported tier, which includes most of Peacock's content library.
This is not a separate sign-up or a special Peacock offer—it is a bundled benefit. You do not need to do anything beyond maintaining your Instacart+ membership. Your Peacock access works through the same Instacart account you use for grocery delivery.
Key Takeaways
- Instacart+ members receive access to Peacock's ad-supported tier automatically as part of their membership.
- Instacart+ costs $9.99 per month or $99.99 per year and includes free delivery on may be able to access orders over $35.
- You access Peacock through your Instacart account—no separate Peacock account or login is required.
- The Peacock tier included with Instacart+ is ad-supported; Peacock Premium (ad-free) requires a separate paid subscription.
How to sign up for Instacart+ to get Peacock
Open the Instacart app or website and navigate to your account settings. Look for the membership or subscription section—this is usually labeled "Instacart+" or "Membership." Select the option to start an Instacart+ membership and choose your billing cycle (monthly or annual). Complete the payment information and confirm your subscription.
Once your Instacart+ membership is active, Peacock access is automatically enabled. You do not need to create a separate Peacock account or enter additional information. Your Instacart login is your Peacock login when you access Peacock through the Instacart platform.
If you already have an Instacart+ membership, you may not realize Peacock is included. Log into your Instacart account and look for an entertainment section or Peacock link in your account menu. The benefit is already active—you just need to find where to access it.
Where to watch Peacock with your Instacart+ membership
You can watch Peacock content directly through the Instacart app or website. Open Instacart, go to your account menu, and look for an entertainment or Peacock section. Some versions of the Instacart app have a dedicated tab or link to Peacock content.
You can also watch Peacock on the standalone Peacock app or website by signing in with your Instacart credentials. When prompted to log in, enter the email address and password associated with your Instacart account. This connects your Instacart+ membership to Peacock and unlocks the ad-supported content tier.
Peacock works on multiple devices: smartphones, tablets, computers, smart TVs, and streaming devices like Roku, Apple TV, and Amazon Fire Stick. read the Peacock app on any of these devices and sign in with your Instacart email and password to start watching.
What content is included with Instacart+ Peacock access
The Peacock tier bundled with Instacart+ is the ad-supported version, sometimes called Peacock Free or Peacock with ads. This includes a broad range of content: NBC shows (current and past seasons), movies, sports events, news, and Peacock Originals. You will see advertisements during playback, but you have access to the full content library available on that tier.
If you want to watch Peacock Premium (the ad-free version), you would need to pay for that separately. Instacart+ does not include Premium access. The ad-supported tier is sufficient for most viewers and covers the majority of Peacock's programming.
What happens if you cancel Instacart+
If you cancel your Instacart+ membership, your Peacock access through Instacart ends when ready. You will no longer be able to watch Peacock content using your Instacart login. If you want to keep watching Peacock, you would need to sign up for a standalone Peacock subscription (either the ad-supported or Premium tier).
If you have already created a separate Peacock account using your Instacart email, that account and any content saved to it will remain, but you would need to pay for Peacock directly to continue watching.
Other benefits included with Instacart+
Instacart+ membership includes more than just Peacock. Members receive free delivery on orders over $35 at most partner stores, reduced service fees, and exclusive deals on certain items. The membership also covers multiple household members in some cases, depending on your account settings.
The $9.99 monthly cost (or $99.99 annually) covers all these benefits together. If you already use Instacart for grocery delivery, the Peacock access is an added value rather than a separate cost. Some households find the free delivery alone justifies the membership, with Peacock as a bonus.
Frequently Asked Questions
Do I need a separate Peacock account if I have Instacart+?
No. You can watch Peacock using your Instacart login credentials on the Peacock app or website. A separate account is not required, though you can create one if you prefer to manage your viewing separately from your grocery account.
Can I watch Peacock on my TV with Instacart+ access?
Yes. read the Peacock app on your smart TV, streaming device, or gaming console, and sign in with your Instacart email and password. Your Instacart+ membership will unlock the ad-supported Peacock tier on those devices.
Is the Peacock access the same as paying for Peacock separately?
The content library is the same—both give you the ad-supported tier. The difference is that with Instacart+, you are paying $9.99 monthly for both Instacart benefits and Peacock access combined, rather than paying for Peacock alone.
What if Instacart+ stops including Peacock in the future?
Bundled benefits can change. If Instacart removes Peacock from the membership, you would lose access unless you sign up for a standalone Peacock subscription. Check your Instacart account periodically or review the membership details before renewing to confirm what is currently included.