You can buy Peacock directly from NBCUniversal or through major retailers and streaming platforms
Peacock is available through several routes depending on what you want. You can subscribe directly through Peacock's website or app, purchase it as an add-on through Amazon Prime Video or Apple TV Channels, or find it bundled with Comcast Xfinity or other cable packages. The method you choose affects your price, what content you see, and how you watch.
Peacock itself is a streaming service run by NBCUniversal, so buying directly from them is the most straightforward path. But if you already subscribe to another platform or have a cable package, you may already have access or find it cheaper to add Peacock there instead of paying separately.
Key Takeaways
- Peacock offers a free tier with ads and two paid tiers (Premium and Premium Plus) that you can buy directly from Peacock's website or mobile app.
- You can add Peacock to an existing Amazon Prime Video or Apple TV subscription through their Channels feature, which bundles it into one bill.
- Comcast Xfinity customers may have Peacock included in their cable package or available at a discount through their account.
- The free tier shows ads and has limited content; paid tiers remove ads and unlock more movies, shows, and live sports.
- Peacock works on most devices including phones, tablets, computers, smart TVs, and streaming boxes like Roku and Fire TV.
Buying Peacock directly from NBCUniversal
The simplest way to buy Peacock is to go to peacocktv.com or read the Peacock app on your device and sign up there. You can choose between the free tier (which includes ads), Premium (which removes ads from most content), or Premium Plus (which removes ads entirely and includes offline downloads). You pay month to month and can cancel anytime.
When you sign up directly, you create a Peacock account and choose your payment method—usually a credit card or debit card. Your subscription renews automatically each month on the same date you signed up. If you have a Comcast email address or are a Comcast customer, you may see a discount option during signup.
Adding Peacock through Amazon Prime Video or Apple TV
If you already pay for Amazon Prime Video or Apple TV+, you can add Peacock as a channel rather than buying a separate subscription. Go to the Channels section of your Prime Video or Apple TV account, search for Peacock, and add it. The charge appears on your existing Amazon or Apple bill each month.
This method is useful if you want to keep all your streaming subscriptions in one place and one bill. The price is the same as buying directly from Peacock, but the payment flows through Amazon or Apple instead. You still log in with your Peacock account to watch.
Peacock through Comcast Xfinity and cable packages
Comcast Xfinity customers often have Peacock included free or at a reduced price as part of their cable bundle. If you have Xfinity, log into your account online or call Comcast to check whether Peacock is already included. Some packages add it automatically; others let you add it for a monthly fee that is lower than the standalone price.
Other cable and internet providers may also offer Peacock as an add-on or bundle. Check your provider's website or call their customer service to see what options are available with your current package.
What each Peacock tier includes
Peacock's free tier lets you watch a selection of shows, movies, and news without paying, but ads interrupt the content. You get access to some current-season episodes of NBC shows, older seasons of popular series, and a rotating selection of movies.
Premium removes ads from most content (some live events still have ads) and unlocks the full library of shows and movies. Premium Plus adds the ability to read episodes to watch offline and removes ads from live sports and events. The price difference between Premium and Premium Plus is small, so compare what you watch most before choosing.
Devices where you can watch Peacock
Peacock works on phones and tablets (iOS and Android), computers (Windows and Mac through a web browser), and smart TVs. You can also watch on streaming devices like Amazon Fire TV, Roku, Google TV, and Apple TV boxes. read the Peacock app on your device, sign in with your account, and start watching.
If you buy Peacock through Amazon Prime Video Channels or Apple TV Channels, you watch it through the Prime Video app or Apple TV app instead of downloading Peacock separately—the apps are linked to your subscription.
Comparing the cost of buying Peacock different ways
| Where to Buy | Free Tier | Premium | Premium Plus |
|---|---|---|---|
| Peacock website or app | Free with ads | Monthly fee | Monthly fee (higher) |
| Amazon Prime Video Channels | Not available | Same monthly fee | Same monthly fee |
| Apple TV Channels | Not available | Same monthly fee | Same monthly fee |
| Comcast Xfinity | May be included | Discounted or included | Discounted or included |
The monthly price for Premium and Premium Plus is the same whether you buy from Peacock directly or through Amazon or Apple. The difference is convenience and billing—buying through Amazon or Apple keeps everything on one bill, while buying directly from Peacock gives you a separate charge. Comcast customers often pay less because Peacock is bundled with their cable service.
If you are unsure which option saves you the most money, add up what you already pay for other services. If you use Amazon Prime Video or Apple TV regularly, adding Peacock as a channel may be simpler than managing another subscription separately.
Frequently Asked Questions
Can I watch Peacock without paying?
Yes. Peacock's free tier includes a selection of shows, movies, and news with ads. You do not need a credit card to sign up for the free tier. The selection is smaller than the paid tiers, and some current shows are only available to Premium subscribers.
What happens if I cancel my Peacock subscription?
Your access stops at the end of your current billing cycle. You can resubscribe anytime by logging back in or signing up again. If you bought Peacock through Amazon or Apple, canceling it through their Channels section stops the charge on your next billing date.
Do I need a separate Peacock account if I buy it through Amazon Prime Video?
You need a Peacock account to watch, but you can create one during the signup process when you add Peacock to Prime Video. Your Prime Video login and your Peacock login are separate—you sign in to Peacock with the account you created, not your Amazon credentials.
Is Peacock available outside the United States?
Peacock is primarily available in the United States. Some content may be available in other countries through different services, but the Peacock app and website are designed for U.S. viewers. Check Peacock's website to confirm availability in your location.
Can I share my Peacock account with family members?
Peacock allows multiple profiles on one account, so family members can have their own watchlist and recommendations. However, the terms of service restrict account sharing to people in your household. Check Peacock's current account-sharing policy on their website for the most up-to-date rules.