Web and digital marketing covers how businesses reach and connect with customers online. Whether through social media, search engines, email, or websites, companies use digital channels to build awareness, attract interest, and drive sales. If you're curious about how marketing actually works in the digital world—or you're trying to understand the strategies and tools behind the ads and messages you see—this category explains the fundamentals and common practices.
The articles here answer questions like: How do search engines decide which websites to show first? What makes some social media posts spread while others disappear? How do companies track whether their marketing is working? What's the difference between paid ads and organic reach? You'll learn the reasoning behind common digital marketing tactics and how they fit together.